How SEO complements your PR

… closely – or if the outside SEO agency is able to regularly … person or team working on SEO is sufficiently in the loop … work with other companies and agencies to spread brand awareness.   Whether … by getting more involved with SEO – it will give them measurable …

Q&A: Matthew Don on Flash and SEO

… There are many different specialties in an agency and sometimes not all practices are … of US agencies who are applying the principles of Flash SEO optimisation. Fallon, … ported for CHI and Partners Advertising Agency we saw immediate gains - natural search …

Should SEOs be paid for performance?

SEOs (and full-fledged agencies offering SEO services) won't have clients with all … of opportunity out there for skilled SEOs and the most entrepreneurial of the … the most skilled (and financially-secure) SEOs employ more entrepreneurial business models.

10 hella sucky Flash / agency websites (#agencyfail)

… a look at some of these agencies that have, in their wisdom, … . McKinney is an award-winning agency with a truly appalling Flash … Flash really necessary? Again, the SEO police come into play. Take … been used. And a marketing agency should surely be able to …

Simple SEO strategies for soaring up the SERPs

… you would have included in an SEO starter pack.   Rewrite your site   … new to the world of SEO, remember that this industry has … search engines.   When undertaking any SEO work, adhere to best practice … to read Google's own SEO guide. This tells you pretty …

Does social media activity really help SEO?

… his agency will stay focused on what might be termed “traditional SEO”. He … digital marketing which includes paid search, SEO and social media. Andrew Girdwood, head … ’s a healthy relationship.” Teddie Cowell, SEO director at Guava, adds: "There is …

SEO PR: What is it and why should you care?

… Greg Jarboe’s US online marketing agency specialising in successfully optimising seemingly anything … search engine rankings." As a PR agency or communications specialist you must have … to reclaim some territory from the SEO agencies. So do you need to …

Will media agencies sound the death knoll for pure play PRs?

… same challenges as clients consolidate their agencies and streamline budgets as every penny … Therefore providing clients with a comprehensive SEO offering is now very different to … a client prefers the one agency, one roof, integrated marketing (planning and …

Improving results from SEO - what makes the biggest difference?

… So what's important for SEO success? On more general digital … or an agency best improve their results from SEO? I'm … 3. Balancing Paid & Organic Listings SEO really pays its way when … PPC spend away from where SEO is already performing. Alternatively there …

International SEO and localisation is the key to surviving the recession

… the target country’s first language, says Greig Holbrook, MD of Oban Multilingual, an international search engine marketing agency.  Content should be written from scratch in the target language, and should contain all the cultural inflections and unique …

Q&A: Kieron Donoghue on affiliate marketing and ethical SEO

… two most important off-site factors in SEO. Namely supplying unique content for sites and … from affiliate marketing towards something more agency-focused? Two things. A need to … the affiliate networks and the digital agencies start to take notice of them. …

5 Most Annoying SEO Myths

… listen to all the advice their agency offers them. Despite this, they still … the organic results. Third Most Annoying SEO Myth: Once Gained, Easily Maintained The … ongoing marketing strategy. Fourth Most Annoying SEO Myth: Sites Must Be Submitted to …

Is Nokia guilty of SEO PR astroturfing / comment spamming?

… forums and review sites.  2.       An over-zealous SEO PR/linkbuilding campaign? It could be a third party agency, on the … strategy and to develop best practice techniques in SEO PR, Reputation Management and Online PR come …

Analytics fraud for fun and profit

… 'Add a result' feature and a trick agencies managing affiliate programs need to watch out … necessary to spot trickery. The dodgy SEO payment deal Sometimes brands end up in … a situation where they're paying an SEO agency or technology provider for traffic …

How to optimise your website from the ground up

… of ways a website can incorporate SEO in its early design. Here's … a beginner's guide: Get your SEO agency involved as soon as … and perfect. Bring in your SEO team before you commission the … is vital to a successful SEO campaign. Search engines send out …