… distracted. Abandonment emails offer a route to tackling the issues immediately and striking while the iron’s hot.
According to Silverpop, Diapers.com experienced an increase in email open rate of 48% for abandonment emails and a net conversion rate of …
… become less reliant on acquisition marketing channels.
As Silverpop's Mike Weston explains:
“The biggest opportunity for … , Pure, RedEye e-Relationship Marketing, Responsys, Shift Click, Silverpop, smartFOCUS, SpinnakerPro and StrongMail.
… Nussey cited a JupiterResearch study which Silverpop commissioned last year - it found that … availability of cutting edge features into Silverpop’s email marketing product line." … "Silverpop’s worldwide sales organisation will provide Vtrenz the largest and …
… ROI and 'turn on a pin' qualities of email marketing, addictive tendencies are likely to manifest themselves in digital marketers everywhere.
Michael Weston is the MD of
Silverpop
.
… gathered more than just addresses, three quarters failed to use this information in their email marketing. This is no surprise; Silverpop studied 100 US and 50 UK retailers last year, finding that a third of retailers don't bother sending confirmation/ …
… , you should let them go quietly... unless they want to make them REALLY hate them?
Michael Weston is the MD of Silverpop and is a regular guest blogger at E-consultancy. The views of the author do not necessarily reflect those held by the …
… school - "Keep It Simple Stupid".
Michael Weston is the MD of
Silverpop
.
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Related research:
Email Marketing Platforms Buyer's Guide
…
… of our client base, including Bluestreak, Cheetahmail, Digital Impact, Dreammail, Emailvision, Exacttarget, Ezmail, Lyris, Responsys, Silverpop and Twelve Horses.
But the right solution for a company can only be determined by evaluating a whole list …
… the person you’re sending it to, you should not be surprised if the number of emails delivered continues to fall. That's kind of the point.
Michael Weston is the MD of
Silverpop
.
… retailers.
With confidence shaken, we in the digital economy need to make it our business to ensure consumers level of trust in online commerce only improves from now on.
Michael Weston is the managing director of Silverpop.
… different way or at a later point. No matter how well intentioned, 42 fields are never a good thing – unless you’re a farmer.
Michael Weston is the managing director of
Silverpop
.
I was recently invited to speak at an Advanced Email workshop hosted by Silverpop and took the opportunity to conduct a quick straw poll on how many emails the 130+ assembled group of email marketers received every day.
“Over 100?” I asked. …
The research also studied:
Opt-in practices
80% of retailers now offer email sign-ups on their homepages, up from 75% two years ago, though 35% of UK retailers hide registration information within the website, meaning …
… about their challenges and the assistance they seek from ESPs.
Elaine O’Gorman, vice president of strategy for Silverpop, which commissioned the survey, said:
“Concerns over list growth aren't necessarily new, but it's interesting …
MD of Silverpop Mike Weston commented on the study:
“I’m … the same survey back in 2005, Silverpop says that email best practice … a decade old.
Further reading:
Email marketing provider Silverpop acquires Vtrenz
