Q&A: Richard Spalding of The 7th Chamber on viral marketing

… requires deep pockets as the market becomes more competitve, so we … be focusing on social media marketing and working on Grape Digital … a digital focus. How has viral marketing changed over the past … how this can work. A viral video gives a firecracker effect …

Viral video excellence: 10 examples of big brand action

… their global presence, revenues and outrageous marketing budgets.  It’s interesting to note … be trying to force viral videos into their marketing strategies. Whether or not … most successful and compelling brand-led viral videos that currently exist.  Feel …

Email marketing: six steps to improving customer engagement in 2010

… how to engage customers using email marketing, integrating with other channels like social … to say. 6. Increase reach with viral triggers Make sure that every email … your commercial goals and enhance existing marketing channels like email, not replace them …

Six 'I's' to help you create ingenious digital marketing campaigns

… annoying for web users. Integrate Integrated marketing campaigns can be pretty cool. For … sure-fire-way to achieving various marketing objectives. My favourite cases of users … where we see this is in viral advertising, which is a huge, horribly …

Q&A: Troy Norcross on Bluetooth marketing

… taken or one of those cool viral videos that are floating around. … Bluetooth content'. It’s the classic marketing opportunity. Offer the consumer something of … of campaigns that have adopted Bluetooth marketing? The best examples of Bluetooth marketing

The rise of interactive video and what it means for online marketing

… all which are arguably un-engaging (viral to a lesser degree) and often … closer to adopting an integrated, measurable marketing services model as they identify and … that anyone seriously involved in interactive marketing, advertising or e-commerce needs to …

The future of digital marketing, according to the Twittersphere

… . Rich media => deliver experience. Social links => viral.  mattelfer:  Termintor style future where SkyNet is … RobBoella:  understanding, conversation, integration. untitled_1:  semantic marketing ie relevance squared thelostagency:  would have to …

Burger King: when great marketing doesn't produce great results

… quite a bit of widely talked-about marketing campaigns, thanks in part to its offbeat … King has demonstrated its digital and viral savvy; efforts like The Subservient Chicken, … reminder to all of us digital marketers, media pundits, social media experts and …

Six inconvenient truths about SEO

… SERPs. SEO isn't a standalone marketing strategy. I cringe whenever somebody tells me that his marketing strategy is "viral marketing". Yet "SEO" isn't much … valuable part of a more comprehensive marketing strategy. That doesn't mean that, …

14 reasons why you should launch a pop-up store

… for rapid - and relatively controlled - viral activity.  PR. The media loves … useful for your pre-launch marketing efforts). Your customers will love … store. Get more from your viral marketing budget. The next time … If you want to go viral, then try a pop-up …

Ready for the end of recession?

… your anticipated returns.   Remember that online marketing is simply the most targeted and … website straight away.   Consider a viral campaign   Even once recession lifts, … to flippantly recommend something like viral marketing or search engine optimisation …

Five swinish ways publishers put pageviews above people

… is an important part of a viral marketing strategy and can produce some … misleading National Enquirer story. Example: A marketing blog I often read found a … of my favorite websites for stock market commentary automatically refreshes its homepage every …

The impact of negative consumer reviews is growing

… of social media and consumer sharing online, marketers are moving directly to consumers rather than … social media and crowdsource focused book Viral Loop, writes in Fast Company about … All they do is act as marketing fragments for publishers and authors to …

Windows 7 launch parties doubled Microsoft's expectations. But were they a good idea?

… -- double the number that Microsoft marketers were targeting for their launch efforts. … the point of viral sales figures. But is ironic marketing a good approach … also gotten into trouble with its marketing messages before. An expensive campaign starring …

Volkswagen goes all in on the iPhone for the new GTI launch

… like racing games are in the market for cars? It's not … ploys will help it go viral. The game includes allows players … (sic), sure. PR saavy, sure. Marketing saavy, not so sure." While … GTI — paired with some traditional marketing efforts to get the word …