Good Copy, Bad Copy
It’s surprising how much bad copywriting exists online, ranging from PPC ads through to content on websites. Ultimately, this can affect a company’s internet presence and damage any digital strategy they may be engaged in. But how do you create effective, eye-catching copy?
The Web Week in Review
It was an interesting week. As news of the debate over the possible bailout of the United States' struggling automakers captured the headlines and largely dictated the mood in the major financial markets around the world, newspaper titan Tribune Co. filed for bankruptcy and the Pulitzer Prize Board decided to fully embrace online journalism.
Newspapers battle each other for advertisers, could online publishers do the same?
Bloomberg.com published an interesting article last Friday that highlights just how competitive it's getting in the newspaper world as newspapers struggle to not only survive the woes of their industry, but struggle to survive a tough economic environment.
The Web Week in Review
As we've been reminded recently, there are few guarantees in life. Except the end of the week and The Web Week in Review. So here we go (again).
The Web Week in Review
Earnings season is in full swing and while there were a few pieces of "serious" news that I found interesting, it was a story of a virtual murder from Japan that took the cake.
Financial industry woes hit display ad market but there is hope
With the financial markets in serious turmoil and financial services firms hurting, it's not surprising that financial services firms are spending far less on online display advertising than they did when times were better.
A new report by Nielsen highlights just how substantial the decrease is and indicates that it's having a noticeable impact on the entire online display ad market.
Used car search tools... suck!
I have been looking for a used car recently across a selection of manufacturer and third party sites, and it seems there is plenty of room for improvement in the way their search tools work.
Ideally, a search tool should be easy to use, but still allow users to choose between complex features and sort the results effectively.
So how do some of the major car manufacturers perform?
How do you manage your internet channel?
Our recently released Managing Digital Channels report has been very well received by the internet strategists who are responsible for figuring out how to best run their online operations.
Published two weeks ago, and compiled by Dr Dave Chaffey, it is an update to a report called ‘Managing an E-commerce Team’, a study we first conducted in 2005. Things have moved on since then, some for better, others for worse...
Brand engagement with Wii
It seems that every day we read about the declining effectiveness of advertising. How viewers skip through the adverts, can switch off to the marketing noise, no longer respond to our messages.
Brands are increasingly looking at more diverse ways to engage consumers in their products, and I believe there is currently no better opportunity than the Nintendo Wii.
Overlay expands into press
Flicking through my morning paper, its clear to see that the online overlay ad format has influenced Nissan in its campaign to drive awareness of it new model.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
