Accessibility - are 'trustmarks' the answer?
Accessibility group Segala’s recently-launched partner programme has been adopted by a number of agencies in recent weeks, which can now award ‘trustmarks’ to accessible websites.
Opinion - Search paths to success
By Andrew Hood, Lynchpin Managing Director
The concept of keyword success is hardly new. The growth of search marketing has, arguably, been fuelled by the ability to track the sales delivered by individual clicks, conversion rates and keyword return on investment.
Tips on B2B email newsletter content
Mark Brownlow at Email Marketing Reports has published some useful tips on creating quality content for B2B email newsletters.
Mark has eight years' experience in writing various newsletters and his article contains 31 tips in total: 10 on managing your content, plus another 21 to give you ideas for your newsletter’s content.
London business blogging event – last call
So we’re less than two days away from our Blogging for Business event, taking place here in London this Wednesday.
There are about 10 places left, so consider this a last call.
Witty vs descriptive headlines - what works best?
Danny Sullivan has fired off a few rounds at the authors over at Google Blog, who habitually use non-descriptive headlines such as ‘Greetings, Earthlings!’ and, our favourite: ‘Yes, you can have a pony’.
As an expert in SEO you’d think Danny’s beef would be linked to a lack of keywords in titles, but this isn’t in fact the problem...
Richard Edelman on PR and blogs
Richard Edelman, CEO of PR heavyweight Edelman, is holding a Q&A session later today via FT.com on the joy-filled subjects of 'blogs and PR'.
WPP's Martin Sorrell on Google, China and the internet
Sir Martin Sorrell’s WPP has made a series of investments in the online space this year, most recently the purchase of a 10% stake in Spot Runner, the US-based online ad agency which had also attracted the attention of Google.
He told us why...
Yahoo! online ad warning sees shares tumble
Yahoo!'s CFO warned of a weakening in online advertising demand yesterday, causing jitters among investors in major US internet stocks.
Classified ads rise in popularity
Traffic to the largest classified advertising websites has grown by almost 50% in the last year, according to new research.
Search marketers in Travel and Auto need to look at bigger picture
The results of two pieces of research based on comScore data show how important it is for marketers to build their knowledge of the role played by online research - and Search - in the buying process.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
