Q&A: Andy Hobsbawm and James Alexander from Green Thing
Green Thing is a non-profit public service that aims to inspire people to lead a greener life.
Founder Andy Hobsbawm and CEO James Alexander will both be speaking at Econsultancy's Online Marketing Masterclasses event tomorrow. (There are currently a few places left...)
I've been asking Andy and James about Green Thing's approach to marketing and social media...
Econsultancy Movember: Raising mo money for men's health
Team Econsultancy are taking part in this year's Movember, an international campaign that challenges participants to change the face of men's health.
[please enter subject line]
This article covers what I've learned from working with hundreds of customers on improving the results that they get from email marketing by optimising the subject line.
Whatever software you use for your email campaigns, these tips are worth reading...
World Wildlife Fund distances itself from controversial 9/11 ad
It's hard enough for companies to handle PR blunders from their own team. But what do you do when another company puts your logo on controversial publicity materials?
The World Wildlife Fund is dealing with that very issue this week, as a spec ad created for them won an award and went viral on the Internet this week.
The workaround: technology strikes back
People have been finding workarounds for poorly designed systems for many years. Although both the technology and the workarounds have become more sophisticated, the problem, and its solution, remains the same.
Many years ago, before web-based interfaces, we were asked to investigate why an online ordering system wasn’t delivering the promised productivity benefits. Our research, which involved videoing staff dealing with telephone orders and then interviewing them about the process, soon revealed the problem.
Take five seconds to test your call to action and USP
You may be focused on improving the conversion rate for your website, or simply wanting to ensure that your visitors can quickly get an idea of what you do and offer.
Whatever your goals, having a clear proposition and call to action are two areas that can have a positive impact on your business performance.
In this post I will be talking about a web application that you can use to help you and your business gain invaluable insights from end users.
Why you need to create video for the web
Advertising revenue is down, newspapers are struggling and as the economy takes a downturn production costs are up, at the same time online readership and revenue continue to rise. So what's the answer? Go where the eyes are.
Whether you are writing, taking pictures, shooting video or recording audio you can build communities with your content. But only if you take it online.
Information visualisation and usability: Time is on your side
There is something beautiful about making complex information palatable, understandable and even attractive. As the the amount of data released into the world grows, this challenge of assimilating masses of information rapidly will also grow, and the skills of visual designers, information architects and statisticians should be appreciated.
Thinking outside the box and other bad advice
Earlier this month I opened CREATE 2009, a forum for academics and practitioners to share creative and innovative ideas for human computer interaction (HCI).
The conference's theme was ‘Creative inventions and innovations for everyday HCI’ so to start things off I outlined my four step approach to help designers find more creative solutions to their problems.
Q&A: Spot.Us founder David Cohn on crowdfunded journalism
In the search for ways to fund journalism, some organisations have flirted with the possibility of crowdfunding some stories. While there have been a few minor successes (such as the non-profit hyperlocal project MinnPost), David Cohn's Spot.Us has garnered the most attention.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
