Branded sites more valuable for advertisers - OPA survey
New research from the Online Publisher’s Association claims that visitors to its member's branded content sites are more sought-after consumers than those who use portal sites, such as Yahoo.
The research, carried out by DJG Marketing using data from Nielson/Net Ratings and MRI indicates that visitors to the OPA sites bought more frequently and spent more money across several major categories including, entertainment, financial services, travel and automotive.
Price comparison service goes mobile
Former FT and Channel 4 boss Justin Dukes has formed a new company which sends out price information on electrical and white goods via SMS, according to the Sunday Times.
Rise in profits announced by eBay
Internet auction site eBay has announced a 10% rise in its third-quarter profits, posting a 31% increase in sales, to $1.4 billion (£748.9m) in the three months up to September. The company's net income was $281 billion.
The profits rise was driven by a growth in its auctions; its payment service PayPal increased revenue by 41% over last year’s third quarter results.
Apple to release two iPod phones?
According to Apple Insider, two new iPod–based mobile phones could be released within the next few months, initially in small quantities to test the waters.
Apple appeared to confirm such rumours last month, when they registered the trademark for the name ‘iPhone’ in the US, after months of speculation about the product.
Carphone Warehouse to auction mobile phones
Carphone Warehouse has launched a new auction website dedicated to the sale of mobile phones and accessories in an attempt to compete with eBay in this space.
The site, mymobileauction.com, offers buyers the chance to search and bid for mobiles as they would on eBay, and allows those looking for a mobile to narrow down their search.
New camera can upload to Google Video in seconds
Pure Digital Technologies has introduced a new, pocket sized camcorder which will allow videos to be uploaded to sites such as Google Video (but not YouTube, for some reason) within seconds.
The Pure Digital Point & Shoot Camcorder is currently available in the US for $129.99 (around £70) and features 30 minutes of storage capacity, with a 60 minute version also available.
Blog round-up: The Venice Project, Friendster and Wal-Mart’s Web 2.0 woes
A summary of today's major stories doing the rounds throughout the blogosphere...
Online safety scheme to get revamp
Word has reached us that the Interactive Media in Retail Group (IMRG) is preparing to re-launch its ‘Internet Shopping Is Safe’ scheme, which aims to reassure UK consumers about online security.
Jobs shrugs off Zune threat
Apple boss Steve Jobs has laughed off fears over Microsoft’s threat to the iPod through its upcoming digital music player, Zune.
Web searches to kill window-shopping?
Europe’s high streets could eventually be devoid of banks, travel agents and mobile phone shops as consumers turn to the web for research, according to ACNielsen.
A study by the analyst group found consumers used window-shopping less than the net when choosing their purchases, except when it came to clothing and accessories.
Social media: the best and worst of 2009
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Web 2.0
Graham Charlton
Strategy & Planning
