Witty vs descriptive headlines - what works best?
Danny Sullivan has fired off a few rounds at the authors over at Google Blog, who habitually use non-descriptive headlines such as ‘Greetings, Earthlings!’ and, our favourite: ‘Yes, you can have a pony’.
As an expert in SEO you’d think Danny’s beef would be linked to a lack of keywords in titles, but this isn’t in fact the problem...
Richard Edelman on PR and blogs
Richard Edelman, CEO of PR heavyweight Edelman, is holding a Q&A session later today via FT.com on the joy-filled subjects of 'blogs and PR'.
WPP's Martin Sorrell on Google, China and the internet
Sir Martin Sorrell’s WPP has made a series of investments in the online space this year, most recently the purchase of a 10% stake in Spot Runner, the US-based online ad agency which had also attracted the attention of Google.
He told us why...
Survey Shows Brits Spend £5,000 A Year On Gadgets
According to new research, over 60% of the UK population spends over £5,000 per year on gadgets and new technology.
The survey, released by Best of Stuff, claims that 30% of Brits own up to 15 gadgets, with mobile phones voted as 'top gadget' by 26% of respondents.
Amazon gives search engine a facelift
Amazon has scaled back its A9 search engine by canning personalised features and no longer requiring users to log in.
The etailer removed the functions late last week, with a spokesperson telling the Associated Press it was "shifting its priorities to areas where it can provide the greatest benefit for customers."
Currys to launch online movie and music sales
Currys has announced plans to launch a low-cost online DVD and CD store aimed at undercutting major offline and online retailers.
The electrical goods firm said it would offer around 180,000 CDs and 40,000 DVDs for purchase online, with free delivery and chart and new releases priced from £8.99 and £12.99 respectively.
Michael Grade becomes Ocado chairman
BBC chairman Michael Grade has been recruited to Ocado’s board but the online grocery firm has denied it is gearing up for a stock market flotation, reports The Independent.
Starting next month, Grade will become non-executive chairman of the loss-making group, which was founded by three former Goldman Sachs bankers four years ago.
eBay protestors demand CEO's head, plan new strike
In less than a week’s time, eBay faces another boycott from its customers and store partners over fee hikes, changes to search listings and a growing number of rogue sellers.
But even before the protest kicks off, its organisers have serious doubts about whether their demands will be met.
Classified ads rise in popularity
Traffic to the largest classified advertising websites has grown by almost 50% in the last year, according to new research.
Tesco takes on Argos with home shopping service
Not content with 30% of the UK retail market and a huge lead in the online grocery sector, Tesco has announced an aggressive drive into home shopping for non-food products.
In what is seen as a major challenge to Argos, the retailer is preparing to launch an internet and catalogue service that will offer customers a range of 8,000 goods.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
