London business blogging event – last call
So we’re less than two days away from our Blogging for Business event, taking place here in London this Wednesday.
There are about 10 places left, so consider this a last call.
Web searches to kill window-shopping?
Europe’s high streets could eventually be devoid of banks, travel agents and mobile phone shops as consumers turn to the web for research, according to ACNielsen.
A study by the analyst group found consumers used window-shopping less than the net when choosing their purchases, except when it came to clothing and accessories.
Witty vs descriptive headlines - what works best?
Danny Sullivan has fired off a few rounds at the authors over at Google Blog, who habitually use non-descriptive headlines such as ‘Greetings, Earthlings!’ and, our favourite: ‘Yes, you can have a pony’.
As an expert in SEO you’d think Danny’s beef would be linked to a lack of keywords in titles, but this isn’t in fact the problem...
Richard Edelman on PR and blogs
Richard Edelman, CEO of PR heavyweight Edelman, is holding a Q&A session later today via FT.com on the joy-filled subjects of 'blogs and PR'.
WPP's Martin Sorrell on Google, China and the internet
Sir Martin Sorrell’s WPP has made a series of investments in the online space this year, most recently the purchase of a 10% stake in Spot Runner, the US-based online ad agency which had also attracted the attention of Google.
He told us why...
Thousands of holidaymakers duped by fake sites
Scammers have fooled thousands of British consumers into paying for non-existent summer holidays online, the Association of British Travel Agents (ABTA) has warned.
The Metropolitan Police has launched an investigation into at least five UK-based websites pretending to sell package holidays to European destinations.
Travelhiker launches community site for travellers
A new social networking site has gone live, providing user-generated information for holidaymakers and UK commuters.
Founded by 27 year old Oxford grad James Holmes, Travelhiker.com allows members to share photos, diaries and reviews, as well as to find companions for trips.
Google Analytics now offers immediate access for all
Google Analytics will from today provide instant access for anybody that wants to open an account and start using the service to monitor visitor activity on their website/s.
The service, which is free of charge, provides comprehensive information on visitor behaviour to help webmasters better understand how their sites are being used and where users are coming from.
Virgin Atlantic launches text messaging service
Virgin Atlantic is preparing to launch an in-flight text messaging service which will allow passengers to have their questions answered at 35,000 feet.
Why isn’t ebookers top of Google for a search on ‘ebookers’?
While doing some project-based research last week I noticed that ebookers isn’t on the first page in Google for a search on its own brand name. Ouch.
The travel group is currently paying Google for an Adwords ad, to achieve the brand visibility it needs, but it is puzzling as to why an established dotcom with many thousands of inbound links is failing to capture the number one spot for its own brand.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
