Behavioural targeting key to more brand advertising
The web’s success as a direct response medium has made its failure to attract brand advertising even more apparent. However, as the main hurdles are overcome all of that could change for Web 2.0 enabled sites in 2007.Myspace gains highlight reporting problems
This week’s news that Myspace has overtaken Yahoo! in terms of page views seems to have kicked off a much-needed debate about how sites' popularity is measured.
Research, released by comScore on Tuesday, found the social networking site had 0.6bn more page views than Yahoo! in November – a boost to Fox Interactive Media in its battle with the web giant for ad dollars.
E-consultancy seeks Head of Website Development
E-consultancy has doubled in size over the past year, but with that has come new challenges - let's just say we have a hefty development to-do list.
With that in mind we're on the lookout for a world class Head of Website Development. Somebody with very strong technical / development skills, as well as an understanding of how our plans fit in with business and marketing goals.
More details after the jump...
Like.com image search engine lauched by Riya
A new kind of image search is being launched today by Riya, which will allow users to search for images using both text and images as queries.
Other image searches rely on text queries, which depend on the data attached to the image file. This is not necessarily a reliable way to search, which is where Like.com comes in.
And boy, the technology is stunning...
Measuring Web 2.0 – The death of the page impression
Advances in interface design associated with Web 2.0 will make the page impression even less meaningful than it already is. The time has come for internet to be measured more like broadcast media than press.
Will Yahoo mash-ups save us from Hotmail?
Yahoo’s decision to open up its email API is great news for web mail users and is a great example of what Web 2.0 is about. How long will it be before a major retailer like Tesco follows suit?
Ways that highly-designed websites can still be accessible and search friendly
There continues to be a tension between web design that is “highly-designed” and web design that is accessible and search engine friendly. The former sites tend to be Flash only or rely heavily on DHTML.
So it is possible for a site to be beautiful but accessible?
MSN exhibits great use of Ajax, good for the web
Over at Ajaxian yesterday, Michael Mahemoff gives a heads up on the latest Web 2.0 move by MSN, which sees them offer pretty much as yet unheard of Ajax driven user features for their image search.
It’s great, but it’s also gimmicky – KISS.
Web 2.0 needs to lose the social software thing, please
Following up from the d.Construct post yesterday, I wanted to talk about the apparent obsession with social software at the moment, and to ask for comments on why you think it’s so. Seriously, there are so many other things that can be done!
Thoughts on d.Construct 2006 conference
If you’re watching the Web 2.0 scene in the UK then you might be interested in some thoughts on the annual d.Construct conference I attended last Friday.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
