Web 2.0 is changing the content battlefield
It used to be that there was this top down content pyramid in operation (operated by traditional media and the big online players), where the quantity and quality of news / content was controlled by relatively fewer organisations.
This is changing rapidly, becoming flatter and more diverse (we’re not really interested in the why’s right now), which can either be seen as an opportunity or a threat. Organisations that embrace this change are going to benefit (think Murdoch buying MySpace), so the question then becomes how one capitalises on the opportunity...
Let's look at some of the key strategic issues to consider.
Wetpaint social wiki’s launch - user generated content silver bullet?
Wetpaint is something that I came across a while ago when researching Wiki’s and the effect they’re having on knowledge in the enterprise, and as a subset of social software as a whole.
To be honest I was both really interested but also quite concerned about their business model. They seemed to be long on innovation, but short on long term sustainability. That said, they are working with VC so perhaps someone holding the purse strings knows more than I do!
Web 2.0 and customer relationships
Web 2.0 isn’t all about rounded corners and social software – there are real benefits to leveraging the Web 2.0 philosophy and technologies in business, but the key is selecting the right entry points to start conversations with your customers, and then to grow from there, using the community you’ve developed as your sounding board.
Netscape is reborn, now resembles Digg
Netscape is back, only this time it looks a lot like Digg.com, the social news aggregator that allows readers to submit and vote on news stories. The more votes, the more likely a story appears at the top of the list.
Are all AJAX homepages doomed?
Dozens of personalised homepages (aka "AJAX homepages") have emerged over the past 18 months as developers started to programme lovely drag and drop interfaces, allowing users to customise the layout of their personal homepage. Cool technology, great use of AJAX, but is there trouble ahead?
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
