Visa teams with Flickr for global community
It's shaping up to be a big week for social media. Now Visa is making some social media news, this time on a more conventional platform than other recent entries, like Skittles. The credit card is launching its first global advertising campaign, complete with a microsite, rich media banner ads with live video feeds from international locations, and a multicultural twist on Flickr.
The "More People Go With Visa" campaign's microsite will feature a
"Gosaic," which is Visa-speak for a collection of images submitted by
people through Flickr along with recommendations from them about
experiences that can be enabled through a Visa card. The "Gosaic" will
feature more than 200 merchant offers delivered to users depending on
their interests, location, and time of day. The whole thing launches
with ads on Fox's "American Idol" tomorrow night, March 4.
American Idol teams with Habbo
Brand launches in virtual worlds were all the rage a couple of years ago - until they weren't.
American Idol has been something of a mobile sensation with this age group as well. Episodes generates up to 78 million text message votes for singing contestants in the talent showdown.
The Idol space will be free to Habbo members and open year round. It will be filled with branded merchandise for sale, as well as expose users to sponsors and advertisers whilst they are watching mini talent shows and other events on the stage.
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Graham Charlton
Strategy & Planning
