The first half of 2008: the internet economy in review
With the first half of 2008 solidly behind us, I thought it'd be worthwhile to look back at some of the general trends established in the internet economy. After all, it's hard to know where you're going if you don't know where you've been.
What follows are the most important trends I saw in the first half of the year.
Ning blocks popular widget provider, leaves users in the dark
Ning, the social networking startup co-founded by Netscape founder Marc Andreessen, gives individuals and companies the ability to build their own social networks using the company's hosted platform.
Funded to the tune of over $100m on a half a billion valuation, Ning has been the subject of a considerable amount of hype.
The Web Week in Review - Yahoo Edition
There was enough Yahoo news this week to devote this week's The Web Week in Review to the besieged internet company.
The Web Week in Review
Thank god it's Friday! Without further ado, here are the stories that caught Drama 2.0's attention this past week.
Global analytics budgets on the rise
Nearly 70% of organisations are planning to increase their spending on web analytics this year, according to a new international study by the Web Analytics Association (WAA).
The budget increases, the Industry Outlook survey suggests, will mainly be ploughed into training.
Ordnance Survey API nears launch
The Ordnance Survey’s long-awaited API has moved a step closer to launch, with the organisation preparing to announce an alpha release later today.
The 'OpenSpace' platform has been in the pipeline for at least a couple of years and will reportedly now be fully unveiled sometime in 2008.
Google Analytics celebrates second birthday
Google Analytics, Big G's highly popular free reporting software, is two years old tomorrow, but what impact has it had and what's in store for the future?
Arguably one of the biggest developments in the online marketing space in the past few years, Google Analytics is a fine tool for marketers, although it isn't without its issues.
We caught up with Google Analytics' Brian Clifton, as well as web analytics gurus Jim Sterne and Eric Peterson, to see how the software is shaping up, two years on...
Life without MySpace
The recent redesign and introduction of 3rd party apps may be too little too late for MySpace as many users have jumped ship, including me.
Adsense coming to Facebook?
Google is apparently looking to tap into the Facebook widget ‘phenomenon’ by serving Adsense ads on third-party applications created for the site.
Steve Rubel has linked to an article in AdAge that quotes Google CEO Eric Schmidt as saying:
“How will those developers get paid for those services? We would like to have our ads in those applications.”
Interview: Timo Soininen, CEO of Sulake
Timo Soininen is the CEO of Sulake Corporation , the Finnish digital media group that owns virtual world Habbo Hotel, as well as other online games and social networks.
We asked him about the risks and rewards for brands targeting online communities, as well as the company’s plans for the future.
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Web 2.0
Graham Charlton
Strategy & Planning
