Mainstream media benefits from outbound links - study
David Eaves has taken a look at the linking policies of major US and UK news websites, and found a correlation between the number of outbound links and incoming links.
This, he says, indicates that rather than taking away valuable page views, being generous with outbound links can actually benefit publishers by increasing the number of incoming links.
Does on-demand content lead to on-demand advertising?
For the past 300 years or so, media has been a one-to-many broadcast model. But now we see TV, radio and press all moving towards an on-demand model.
In a world where content is delivered on-demand, would on-demand advertising be a more relevant approach in the future of broadcasting?
BBC iPlayer revamp improves usability
It's only around six months since the iPlayer was launched, but the BBC has introduced a new beta version that aims to be more user-friendly.
ITV improves video player usability
We recently compared ITV's online video player to the BBC's iPlayer, finding that the ITV offering was far less usable than its rival.
ITV has since launched a new and improved version of its online TV service, so we've taken another look at it to see where the improvements have been made...
BBC website revamp continues
The BBC has followed up the launch of its new homepage last month with a redesign of the news and sport sections of the website.
ITV to relaunch its online video player
ITV's online catch up TV offering will be revamped in an attempt to compete more effectively with the BBC's iPlayer.
Though ITV launched the service months earlier than the iPlayer, it has quickly been overhauled by the BBC's offering. Around 11m videos were viewed via the iPlayer in January, compared with just 2m for ITV.com
Fight Club: BBC iPlayer vs ITV's Video Player
According to figures quoted in The Guardian this week, ITV's online video player has been losing traffic, while the BBC iPlayer has grown rapidly since its official launch last month.
ITV's offering beat the iPlayer to market, launching a 30 day catch-up service back in June, so why has the BBC overtaken it so quickly? Let's take a closer look at the two services to find out...
BBC launches new Web 2.0 homepage
The BBC today launched the new drag and drop-tastic version of its homepage, packed with Web 2.0 features and the ability to customise content.
BBC iPlayer traffic increases
Visits to the BBC's iPlayer have increased 15-fold over the past month, thanks mainly to a major advertising campaign for the catch-up TV service.
The figures from Hitwise's Robin Goad show that the iPlayer, having launched a streaming version of the service and opened up to the public, has begun to take off.
BBC opens up iPlayer
The BBC last week made a streaming version of its iPlayer available for the Windows, Mac and Linux platforms.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
