Why PR is so powerful for online marketing...
For a long time we at E-consultancy have been banging the drum of how powerful 'traditional' PR and Online PR are as forms of online marketing. Particularly in terms of driving search activity and natural search rankings.
So I was interested to read which terms were the most searched for on Google in 2006...
ITV launches broadband TV assault
ITV aims to launch the UK's first mass-market free broadband TV portal before the end of March, beating rival BBC in the internet television race.Britain's biggest commercial broadcaster today announced it has hired a new broadband managing director in Annelies van den Belt, who previously led a digital convergence strategy as the Telegraph's new media director and took the paper to a new multimedia headquarters.
Channel 4 launches online VOD service
Channel 4 has today launched its online video on demand service, offering a wide range of programming for download up to 30 days after broadcast.
The line up of programmes on 4oD is impressive, with 128 TV shows available to download, from recent series like Shameless to classic episodes of Father Ted.
Films, including the magnificent Withnail And I, are also available, with more planned...
Interview with the producers of BBC Backstage
Ian Forrester and Matthew Cashmore of BBC Backstage, the Beeb's developer network, talked to us about the challenges and opportunities of opening up your data to third parties.
Online video reduces TV viewing
The rising popularity of online videos has started to impact on traditional TV, according to a BBC/ICM poll.
The survey, of 2,070 people, found 43% of Britons that view video on the web or mobiles at least once a week watch less TV as a result.
Being on BBC's Watchdog - how much traffic does prime time TV drive to your site?
Yesterday evening I appeared on BBC's prime time TV show Watchdog to talk about an eBay story. During the show they displayed our site's URL on screen.
So I was intrigued to see this morning how much traffic that might have created to our site...
Startup provides better search for BBC video clips
Former head of BBC News Online Bob Eggington has launched a video search engine called searchbbcvideo.com to allow users to scour the BBC archives for clips.
The company claims that the new site it does a better job of finding BBC videos than the corporation’s own online search tools.
BBC could make millions from online ads
The BBC could make up to £105 million from online advertising on its BBC Worldwide web services, according to a strategy report from Accenture.
The Guardian reports that the BBC is considering bringing in ad revenue from overseas viewers of its website, though BBC staff have previously voiced their opposition to online advertising.
BBC and Sky dominate mobile TV market
The BBC and Sky are dominating the nascent market for mobile video and TV services in the UK, according to a study by audience measurement group Telephia.
Top UK blogs, ranked by unique users and impressions
Last Friday I wrote a post called “Are inbound links the best way to measure a blog’s influence?”, where I challenged a study published by Edelman and Technorati.
That study ranked the top blogs in the UK by influence, but rankings were determined solely by links from other blogs. My big issue is that the quantity of links doesn’t tell you very much, not when many blogs listed in Technorati are spam blogs.
In any case, I don’t believe that PR professionals or media planners would subscribe to this link-based methodology to measure influence (or very much else for that matter).
So I promised a closer look at the top blogs in the UK, ranked by a more suitable metrics: unique users and page impressions.
After the jump, the results...
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
