Time tackles technology with Techland
It's a blogger's world and print publications just live in it. Thanks to the power of internet self-publishing, mini media empires have been built by small companies and passionate individuals working from their homes. Increasingly, these online mini media empires have complicated the picture for print publications whose online presences have been forced to compete on less favorable terms for a more fragmented online audience.
In an effort to stay relevant, print publications are trying to sup up their internet efforts. The latest example of that: Time's new tech/geek blog, Techland.
Five reasons your content is damaging your brand
Although many businesses now recognise the importance of regularly updated content to their search engine optimisation (SEO) efforts, not enough of them understand the importance of quality content.
This is apparent from many of the badly-penned blogs, rubbishy ‘news’
stories and plagiarised or simply stolen articles that the web is
gradually filling up with.
Many companies fill their sites with
scraped posts, barely literate articles and keyword-stuffed nonsense in
the hope of attracting Google’s attention, so I wanted to take
a look at just what this sort of behaviour is doing to your brand; how
it’s affecting the customer experience.
Why SEM isn't all that
You have to love a contentious headline. In this article, I won't be declaring search engine marketing (SEM) dead. What I want to explore are the various ways you should support this kind of marketing elsewhere on your website.
10 ways of using Posterous at work or home
Posterous is one of those web apps that comes along and brightens up the world. It is a gift that keeps on giving. And here’s why: it’s flexible, and it’s really easy to use.
The core USP that underpins Posterous is the ability to post content quickly from a range of sources. To create posts you can use the bookmarklet, email, or the Posterous web editor. It's about the fastest way of publishing content to the web and I for one love it.
So how can you use Posterous to get the best out of it? I have a few ideas...
If '25% of bloggers' post paid content, who can you trust?
I received an email the other day, which caused me some significant concern. It was a request, which came out of the blue, asking me to consider to be paid for featuring certain content on my personal blog.
For me, this is a very unwanted and somewhat scandalous approach and I sincerely hope other bloggers feel the same way. If you think about it, it is a very seedy means to encourage independent people who take the time to blog about subjects they care about, to succumb to the incentive of money.
Q&A: Duncan Riley on the evolution of blogging
Duncan Riley is founder and editor of The Inquisitr, a popular blog that has grown to around 3m page impressions in little more than a year. He also founded The Blog Herald back in 2002, and was a co-founder of the b5media blog network. He has also written for Techcrunch.
As such he knows a thing or two about blogging and I thought I'd catch up with him to find out how he thinks the blogosphere has evolved in the past few years, and where things might be heading in the future.
Q&A: Leon Bailey-Green on online fashion
Leon Bailey-Green works as a consultant to the online fashion industry advising retailers on marketing, partnership and business strategy.
He was also behind the Online Fashion 100, which lists the influencers in the industry, and is launching his agency later this year.
I've been talking to Leon about the latest trends in the online fashion sector...
Why you need to create video for the web
Advertising revenue is down, newspapers are struggling and as the economy takes a downturn production costs are up, at the same time online readership and revenue continue to rise. So what's the answer? Go where the eyes are.
Whether you are writing, taking pictures, shooting video or recording audio you can build communities with your content. But only if you take it online.
Perez Hilton launches new blog: CocoPerez
Blog queen Perez Hilton has unveiled a new fashion-orientated blog that “gives you the scoop on the finer things of celebrity style”.
The Gap-sponsored site so far contains lots of images, and little in the way of text, but should quickly attract a following due to Hilton's popularity and reach.
Blogging is back, thanks to Posterous
We’ve heard lots of talk about the death of blogs and blogging, with fingers invariably pointed at the likes of Twitter and Facebook. The truth is a bit more straightforward. Blogging was never really as big as everybody said it was.
Well, here’s the good news: blogging is back. Except now it’s called microblogging. And it’s great.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
