O2 launches weirdly anonymous ‘Mum-E’ blog
Mobile operator O2 has launched a faceless blog called ‘Mum-E’ to support a £6m family-orientated ad campaign.
I’m baffled as to why the firm has decided to invest a chunk of its marketing budget into what is essentially an anonymous blog. Since when did this sort of thing work?
The Wall Street Journal embarrasses itself with blogging article
If you're using the ongoing global recession to explore a new career path, blogging probably isn't at the top of your list. After all, how many bloggers are earning real money?
But blogging as a profession is something you should take seriously since there are now more professional bloggers in the United States than there are firefighters, CEOs, computer programmers and bartenders.
Seriously stupid socialising: how to ruin writing
Engaging with potential customers through social media is one of the key tactics I urge clients to undertake. Blogging, getting involved in forums, creating social spaces and visiting consumers in their own webspace, social media effort enjoys a great deal of success.
Of course, by virtue of being online, the majority of such engagement is made through written copy, with a small amount taking place through online video. While the potential for such marketing is huge, it is frighteningly easy to get wrong, risking reputation and consumer wrath.
Here are my main concerns when it comes to online copy – as always, leave a comment if you think I've missed any.
The return of Econsultancy's guest bloggers
Since we launched the new website back in December it has only been possible for Econsultancy staffers to post to our blog, but we've now improved our functionality and can welcome back guest bloggers.
Blogging is dead, long live blogging
I've discussed the economics of blogging numerous times in the past. Can
blogging be a viable career? Can the blogosphere mint hoards of new
millionaires? These are all questions that many have asked over the
past several years as the blogosphere has grown in size and prominence.
Despite the fact that I have been able to turn my blogging activities
into a bit of cash, I've remained skeptical about blogging as a
business and as a career, which is why the man behind Drama 2.0 still calls 'international business' his primary line of work.
Q&A with Nick Reynolds, editor of the BBC Internet Blog
Nick Reynolds has worked at the BBC for the past 20 years in a variety of roles and is currently editor at the BBC's Internet Blog.
I recently asked him a few questions about his work and the BBC's editorial policies and processes...
What software should you use for your blog?
The Technorati Top 100 consists of the internet's 100 most popular blogs as measured, of course, by Technorati. The blogs on the Top 100 list cover topics from technology to politics to celebrities.
But while the topics covered by the internet's most popular blogs may be diverse, the software that is used to run them isn't.
Are you a New York-based internet industry journalist or blogger?
Seth Godin reveals his blogging philosophy
It's a question that most bloggers grapple with at some point: how frequently should I blog?
If you don't post often enough, you risk losing your audience. If you post too much, you risk posting for posting's sake.
5 link building techniques
Last week I discussed the ongoing debate around the use of paid links for SEO. As I noted, there seems to be a growing consensus that the use of paid links is a risky proposition.
Most SEOs, even those who still utilize paid links, tend to agree -
building links the old-fashioned way (i.e. earning them) is the best
long-term approach.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
