Google Trends: a means to fast search engine traffic?
There was an interesting post yesterday on TechCrunch about the use of Google Trends to drive editorial.
Apparently, a number of publishers are leveraging the data from Google Trends to find hot keyword trends, and taking advantage of the blazing speed at which Google spiders new content on blogs and content sites to produce content catered specifically to those hot keywords.
CNN takes heat for Jobs rumor but who's really to blame?
Billions of dollars in market cap. Gone. In minutes.
It wouldn't be surprising to learn of Apple shareholder heart attacks after a rumor that Apple CEO Steve Jobs suffered a massive one resulted in a quick but rapid drop in Apple's stock price last Friday.
Reputation monitoring on the cheap
Online reputation monitoring is a growing market and there are a number of companies offering such solutions.
Yet some are overkill for most businesses and many firms simply can't justify the costs.
Technorati sheds light on the business of blogging
I've discussed the economics of blogging before, and Technorati's State of the Blogosphere 2008 report has provided some interesting data to add to the discussion.
According to Technorati's survey, the mean avenue revenue for bloggers who are monetizing their blogs is more than $6,000.
Online reputation management avoided by PR people
It always staggers me when I receive a badly-written press release or PR pitch, simply because there’s so much advice out there on how to do it right.
But if there’s one thing that I just can’t understand, it is when PR people ask you to do their job for them.
You can tell a PR has strayed out of their traditional comfort zone when you see this kind of demand in a press release: “Please contact me if you place any of the following information on your site.”
Blogosophere continues to grow - Technorati
Blog search engine Technorati has just released its annual State of the Blogosphere report and, if the figures are correct, the number of blogs is still growing. In fact, the blogosphere has almost doubled in a year.
According to the report, Technorati has indexed 133m blogs since the company started in 2002. The same figure in last year's report was just 70m, which suggests some impressive growth. Can it be so?
How to put your website on Google News
If you have a website which is regularly publishing news items, then getting indexed by Google News is a crucial source of traffic.
First of all you need to make a request to have Google News index your content, but there are other requirements. So what else is Google looking for?
What do journalists want from your website?
Here’s a secret: journalists often look for one of three links when they visit a website. Can you guess what they are?
The key thing for a writer is to find what they’re looking for as quickly as possible. If they cannot find the answers online then they’ll need to quickly find some media contacts to call, or email.
As such, journalists typically scan the page for one of the following links…
10 Twitter tools
Twitter's popularity is growing and regardless of the skepticism that exists about it, marketers and businesses are taking notice.
If you're thinking about giving microblogging on Twitter a try or are already using Twitter, here are 10 Twitter tools that you can put to work.
Run multiple blogs with WordPress MU
Last week, E-consultancy's Graham Charlton discussed the benefits of running a corporate blog.
As more and more companies are asking employees to blog (or considering asking employees to blog) in an official capacity, one of the things that goes unrecognized is the importance of using a blogging platform that is easy to set up and easy to maintain for multiple users.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
