YouTube overtakes Myspace
YouTube has overtaken Myspace and risen to the top of the community website league, according to new research.The study, compiled by internet analysts Alexa and covered in The Guardian, shows that the video-sharing portal has taken a 3.9% share of global internet visits a day, compared with 3.35% for News Corp’s social networking site.
Netscape cracked, presumably by Digg fan
The Netscape vs Digg war has escalated to new heights over the past few days and is reaching some sort of crescendo today after a Netscape security hole was spotted by – presumably – a Digg fan, who promptly inserted a pop-up with the message: “Hi to all you Diggers out there ; )”.
For those of you not following this sometimes hilarious battle of wits, the conflict escalated after Jason ‘mad dog’ Calacanis offered $1,000 to the top Digg contributors to migrate to Netscape, which is widely viewed as a clone of Digg.
More money for Jobster
There’s an interesting post on TechCrunch on Jobster and the amount of investment it’s recently received ($18 million if you’re wondering, with a total of almost $50 million), which raises some really interesting questions about Web 2.0, Bubble 2.0, the UK and whether bootstrapping really is the way to go.
Surge in blog statistics as medium goes exponential
The progression of blogging past the tipping point and into the mainstream was described recently in a post by Gareth Knight.
The omnipresence of blogs is further evident from figures recently released by comScore, and reported by eMarketer, which say that US blog traffic has grown by 56% over the past year to 58.7 million visitors.
FeedBurner acquires BlogBeat
FeedBurner has acquired the blog analytics provider BlogBeat in an interesting move which can only be described as good news for users.
Diggnation – Digg relaunches and widens potential appeal
If you’re a user of Digg, you should know that it recently redesigned and relaunched its website. This in itself is not that interesting since we always knew that was coming soon – however, what is interesting is that new categories have been added which make the site more useful to a wider audience.
Understanding the blogging ecosystem
On the topic of blogging, it seems worthwhile to talk a little about the blogging ecosystem, both for discussion and future reference (things change fast!). Like an ecosystem, blogging is a feedback mechanism, is most useful when you understand what is being said about you on the blogosphere, and unlike an ecosystem giving freely is more beneficial.Journalists complaining about bloggers – who are you to talk?
If you’ve been reading the national media press recently you may well have read more than an article or two by established journalists which attack the rise of blogging. Principally, they criticise the lack of quality (fact checking, grammar, sources, regulatory compliance etc.) exhibited by many bloggers.
But are they really just annoyed that bloggers are threatening their status? Are journalists asking themselves similarly tough questions about how their readers perceive them?
Marketers must embrace shift of power to the consumer
There were three engaging presentations about the Future of Online Marketing at the Commission Junction University event for advertisers and publishers in London this week.
The message coming through loud and clear was that marketers need to wake up quickly to the shifting balance of power on the internet.
There is no escaping the fact that consumers will increasingly hold sway in the fast-changing digital environment.
Dell leads the way with blogging
Recently Dell launched a blog where their “intention is to address issues that are important to use and our customers”, and at present I feel that can only be a good thing, so long as Dell are committed to listening and acting on what they’ve already stated.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
