Web 2.0 and customer relationships
Web 2.0 isn’t all about rounded corners and social software – there are real benefits to leveraging the Web 2.0 philosophy and technologies in business, but the key is selecting the right entry points to start conversations with your customers, and then to grow from there, using the community you’ve developed as your sounding board.
PR bloggers stand up and be counted
My eyebrow raised this week when I read PR Week editor Danny Rogers' assertion in MediaGuardian: "There's a real lack of good PR blogs in the UK at the moment."
"Shurely shome mishtake," I thought, as the UK has a growing crop of decent online journals dedicated to analysing the increasing impact of new communications methods on corporate communications, marketing and media.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
