Site review: TopGear.com
TopGear.com, the sister site to the popular BBC motoring programme, has been trumpeting its relaunch with a series of viral videos seeded on sites like YouTube and Facebook.
The look of the site has been improved, while car reviews, and more blog and video content has been added. The redesigned TopGear.com also displays new and used cars from AutoTrader. This brings it into competition with sites like Autocar and Parkers, so I've been seeing how it compares.
Another newspaper considers going all-digital
2009 is shaping up to be an interesting year for the newspaper industry.
As the economic downturn accelerates the severe declines in print revenue most major newspapers have been experiencing, the imperative for change will only get stronger. Indeed, 2009 may be a make or break year for many of them.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
