Online consumers trust real people, not companies
Online recommendations are powerful. New data from Nielsen’s Global Online Consumer Survey reveals that 90% of consumers online trust recommendations from people that they know, with 70% trusting the opinions posted online by unknown users.
Consumer trends to watch during the recession
The seriousness of the economic downturn is now an undeniable reality, with the optimistic prediction that digital would be unaffected exposed as a false hope. With Britain facing the 'worst recession in living memory,' this will inevitably impact on consumer trends and behaviour.
As economic woes worsen, understanding how this affects customers becomes even more critical. Businesses that have a deeper understanding of the relationship between the economy and emerging patterns of consumer behaviour are far more likely to emerge from the crisis unscathed.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
