CMS guide highlights need for seamless content delivery
Econsultancy has this week published its 2009 CMS Buyer's Guide, containing profiles of 23 leading platforms and a discussion of key market trends. A lot has changed since the last version of this report in early 2007, including the explosion of social media and much wider use of mobile phones to access the web.
What are the most important SEO factors today?
When engaging in efforts to boost your search engine rankings, there is a seemingly unlimited number of things you can do. What's worth focusing on? What provides the most bang for the buck?
Every two years, SEOmoz publishes a Search Engine Ranking Factors report based on a survey of 100 prominent SEOs. Yesterday, the 2009 report was released. Here's a summary of the results.
Q&A: Broadersheet.com CEO Peter Clark
Earlier today I wrote about whether a news aggregator could be a success in the UK. Prospects are not good, and even Briton Nick Denton, founder of Gawker.com, says he wouldn't dare do it.
However, despite the pessimism, there exists an interest in giving it a try. The first major entrant into the UK news aggregation scene looks to be Cambridge-based Broadersheet.com.
Businesses 'must turn CMS into a profit centre'
One of the most important changes in the world of content management systems over the last few years has been the movement of ownership from IT to business and marketing.
Companies focus on CMS implementation - new report
Econsultancy's CMS Survey Report (just published in association with Squiz) highlights that firms are typically focusing their budgets on implementing CMS rather than licensing, with 45% of organisations planning to spend more on CMS implementation over the next year compared to 26% who will spend more on licences.
Publish your blog on Amazon Kindle in 10 easy steps
Amazon has launched a very simple self-publishing tool for the world’s blogger community, to expand the amount of blogs available on Kindle.
Kindle Publishing for Blogs allows bloggers to sign up and submit their feed/s. Amazon will turn your blog feed into a Kindle-ready format. Why wouldn't you?
10 linkbait strategies to build links and drive traffic
Linkbaiting is a widely used term to describe strategies where new web content or services are created specifically to boost rankings through attracting lots of inbound links.
Some argue that linkbaiting is an unnecessary term which just means 'great content'. Nevertheless, it is a neat term that prompts marketers to focus their minds on what makes for genuinely useful or engaging content.
Let's take a look at 10 strategies for linkbaiting.
Are SEO's glory days over? Not a chance
Mike Grehan, host of the Search Engine Strategies Expo London, wrote a comment on ClickZ last week that made quite a statement.
That statement: "SEO's glory days are over. And we should get over it. Nobody is online looking for content."
Were reports of the entertainment industry's death greatly exaggerated?
There has been a lot of talk about the decline of the traditional entertainment industry the past several years.
As a growing and maturing Internet has become a much more powerful medium for the distribution of media, traditional entertainment enterprises, from television networks to record labels, have increasingly faced new challenges that many argued threaten their survival.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
