Creating competent paid search copy
I was discussing the contents of a client's paid search adverts recently and discovered to my amazement that my customer did not consider the ad text to be particularly important.
She asserted the adverts were simply functional and that there was such little space to play with anyway that it did not really matter what the content was, people would click on it or they would not.
SEO is a journey, not a destination
Over the years, I've worked with many clients of all sizes and shapes. Many have been businesses that need help with their internet presence and ongoing internet strategy.
When the discussion turns to SEO, one of the most common misperceptions many clients have is that SEO is a destination; that you can do a few things and you'll reach the pot of gold at the end of the rainbow.
Good Copy, Bad Copy
It’s surprising how much bad copywriting exists online, ranging from PPC ads through to content on websites. Ultimately, this can affect a company’s internet presence and damage any digital strategy they may be engaged in. But how do you create effective, eye-catching copy?
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
