Moveme.com plans your house move
Moveme.com is a new website which aims to take the hassle out of moving house in the UK, by providing a tool that allows you to plan all aspects of the process.
The site provides a 'diary' to help you to arrange all aspects of the house move - getting quotes from removal firms, redirecting your mail, organising surveys, and so on.
Keyword Creativity: An online opportunity for ad agencies?
In 2002, AT&T made a major mistake. As part of the launch of its mobile initiative m-life, the company purchased television advertising during the Super Bowl coverage. Nothing wrong with that – along with the Oscars, it attracts one of the biggest audiences in American television and is seen as a creative showcase for the best in American advertising.
But what AT&T missed was how its advertising affected later search behaviour.
Web video ads 'better than TV and banners'
Web video ads are more effective than TV commercials, and people read online articles in greater depth than print articles, according to new research.
Viewers had better brand recall from video ads embedded in shows watched online than from regular TV advertisements, according to research firm Millward Brown.
Site redesign tips from Jakob Nielsen
Jakob Nielsen's latest article looks at site redesign tips which will lead to increased sales and improved customer loyalty.
Nielsen has 10 redesign recommendations that are the most likely to increase return on investment for your website, most of which should be relatively simple to implement.
Why online PR and SEO go hand in hand
Once you’ve optimised your website copy, you’ll find that the most important part of optimisation happens off the page – where links from external sites back to yours play a vital role in telling Google and other search engines how important your site really is.
Who needs or wants usability?
I have just given my annual lectures to some postgraduate students about what it’s like doing usability in the real world (i.e. the world where you can’t spend three months redesigning the perfect interface to a toaster).
And one of the issues I cover is why it seems to be so difficult to design usable products. It must be difficult - there are lots of clever designers and few really usable products.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
