IBM report warns on digital media lagtime
Media and entertainment companies aren't moving fast enough to embrace new business models and the ever-changing needs of digital customers. That's the warning shot fired by IBM Global Business Services in its annual survey of the digital marketing landscape.
"Media and entertainment (M&E) companies need to move beyond traditional advertising: the scenario of the future is consumer centricity," the report states. "Yet content owners, media distributors and agencies have not sufficiently responded to these changes, partly due to significant hurdles. Investment decisions are being hindered by new format uncertainty; the lack of cross-industry standards across formats, processes and especially metrics; and significant internal challenges."
Were reports of the entertainment industry's death greatly exaggerated?
There has been a lot of talk about the decline of the traditional entertainment industry the past several years.
As a growing and maturing Internet has become a much more powerful medium for the distribution of media, traditional entertainment enterprises, from television networks to record labels, have increasingly faced new challenges that many argued threaten their survival.
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Graham Charlton
Strategy & Planning
