Q&A: Firebox’s Naomi Brown on affiliate marketing
Here, we speak to Firebox’s Naomi Brown about how she’s been developing the gadget retailer’s in-house affiliate marketing programme since taking it over two years ago.
10 VoIP applications for your mobile phone
Making calls on your mobile phone can get quite expensive, especially when calling internationally.
Fortunately, there are now a number of great mobile VoIP services that make international calling from mobile phones dirt cheap.
Site review: Fresh Apps
Fresh Apps, currently in beta, aims to make it easier to search and find useful iPhone apps than is currently possible on iTunes.
It can be tricky to search through the sheer number of apps in the iTunes Store, so has Fresh Apps made it a smoother process?
Where's the best place to launch your product?
According to a study published recently by Marketing Science, the country where you launch your product has a measurable impact on its uptake.
As AdAge reports, the study, entitled "Global Takeoff of New Products: Culture, Wealth or Vanishing Differences," analyzed data from 31 countries, including developing countries and ranked the countries based on how long it usually took for 16 consumer products to "take off" over the past 50 years.
The Web Week in Review
From news that Yahoo and Google might call off their planned search advertising partnership to photos discovered on Facebook revealing Bono's rendezvous with a couple of teenage girls in St. Tropez, there was a bit of drama this week that kept the news interesting.
The Web Week in Review - Mobile Edition
I thought I'd focus on tracking what's going on in the world of mobile this week, so without further delay, here's what caught the eye of the mobile Drama 2.0.
The Web Week in Review
For some reason, the news that interested me the most dealt primarily with two words: music and Google.
The Web Week in Review
Admittedly it was difficult to pay attention to all of the news in the technology industry his week - the news in the financial markets more than overshadowed it.
This week's Web Week in Review has to touch on the financial crisis but there were other tech-only stories that did manage to make it onto my radar.
Q&A: Kristofer Arwin of review site TestFreaks
TestFreaks, launched at the end of last year, is a consumer review site that aggregates technical information and opinions about a range of products.
It was founded by Kristofer Arwin, Magnus Wiberg and Martin Alexanderson, all of whom previously founded PriceRunner back in 1999.
We talked to Kristofer about his plans for the TestFreaks, and how he aims to make it into the world's biggest product review site...
Irish tech etailer targets US
The last few months have seen a number of excess inventory retailers announcing plans to expand from the US into Europe, as they search for new clients and buyers.
However, Luzern Solutions, a Dublin-based firm that sells such goods via eBay, Amazon and ther online marketplaces, is looking to take them on on their own turf by heading over to the US.
The company's head of marketing Jackie Brannigan tells us how the web is shaping up as an overstock sales channel, and one that many manufacturers and retailers are still to exploit fully.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
