Brand engagement with Wii
It seems that every day we read about the declining effectiveness of advertising. How viewers skip through the adverts, can switch off to the marketing noise, no longer respond to our messages.
Brands are increasingly looking at more diverse ways to engage consumers in their products, and I believe there is currently no better opportunity than the Nintendo Wii.
25 useful Wordpress plugins for bloggers
Open source blogging platform Wordpress can be enhanced with the use of free plugins which can help you manage comments and spam, as well as improving SEO and user experience.
We've put together a list of some of the most useful plugins for Wordpress...
Is the internet making us stupid?
Nick Carr is no stranger to the provocative when it comes to technology.
His 2003 Harvard Business Review article "Why IT Doesn't Matter Anymore" suggested that information technology was becoming ubiquitous and no longer provided a competitive advantage, despite the fact that it would still consume considerable investment.
The Web Week in Review
It was a big news week this week with major technology and internet players vying to share the spotlight - some in more positive ways than others.
Q&A: Dabs.com’s Jonathan Wall on e-commerce
Jonathan Wall is the marketing director at Dabs.com, the online technology retailer bought by BT in 2006.
Here, we ask him about the company’s latest efforts around acquisition, conversion and retention, including a current project to digitise its print catalogues.
He also gives us some interesting thoughts on cashback affiliates and shopping comparison sites, as well as the good stuff IT manufacturers are doing to support retailers like Dabs.
Q&A: Dyscern’s Bill Frischling on online marketplaces
US-based consumer electronics retailer Dyscern is a great case study of how to make serious money on online marketplaces like eBay.
The company, which started up only five years ago, is now sixth in Inc. Magazine’s list of America's fastest growing retailers and is reportedly the most rapidly expanding eBay Powerseller on the other side of the pond.
We spoke to Dyscern COO Bill Frischling about the pros and cons of eBay as an e-commerce channel for merchants, and how the firm is looking to ramp up its European sales.
Fight Club: BBC iPlayer vs ITV's Video Player
According to figures quoted in The Guardian this week, ITV's online video player has been losing traffic, while the BBC iPlayer has grown rapidly since its official launch last month.
ITV's offering beat the iPlayer to market, launching a 30 day catch-up service back in June, so why has the BBC overtaken it so quickly? Let's take a closer look at the two services to find out...
Q&A: Pocket-lint’s Stuart Miles talks about online publishing
In the past few years Pocket-lint has grown to become one the UK's largest gadget sites, and we recently interviewed founder Stuart Miles to talk about his experiences in online publishing...
Is Kindle Fever pulp fiction?
The mighty Economist has produced an editorial forecasting the death of the book following Amazon’s launch of its ebook reader, labelled Kindle.
It seems that Kindle Fever is in full swing, yet the mass consumer adoption of ebook readers seems thoroughly unfeasible in the short term, and I’m not convinced it is a likely scenario in the long term either.
Q&A: Bruce Tognazzini on human-computer interaction
Bruce Tognazzini was Apple's 66th employee, developing the company's first usability guidelines and founding its Human Interface team.
Almost thirty years later, he's a principal at Nielsen Norman Group and still making his feelings known when companies commit design errors.
Here, 'Tog' gives us a variety of thoughts on interface design, freedom, the future of computing, the iPhone's place in world history and why he travels around in a 400 sq ft motorhome while towing a 4x4 and two Segways.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
