Gap finally sells online in the UK, through ASOS
I've wondered for a while why some established retailers haven't been selling online, given the growth of e-commerce and the potential for extra revenues.
Gap is a prime example of this; despite having a successful e-commerce operation in the US, it has never transferred this to the UK, despite being a recognisable brand with a high street presence in the UK.
Sears introduces multi-search function
Sears, one of the largest e-tailers in the US, has just relaunched the websites for two of its online brands, Kmart.com and Sears.com, and has introduced an interesting new multi-search feature.
This means that shoppers at either of the relaunched websites can search on one site and receive product results across both of them. Sears has also added tabs at the top of each page that allow users to quickly access any of the company's six e-commerce sites.
Gap.com's single checkout not a good idea after all: report
US clothing retailer Gap.com launched a nice new e-commerce site in June last year, but it seems the decision to integrate its four brands into one checkout function hasn't worked as well as it hoped.
The retailer has designed its site so that users can shop from Banana Republic, Old Navy, and Piperlime, as well as Gap itself, and checkout at the same time, but this has had the unintential effect of undermining perception of the brand, according to Foresee Results.
Holiday shopping forecast 2009: a lot like 2008, with more coupons
The NLA explains why it is going after the news aggregators
Web 2.0
Graham Charlton
Strategy & Planning
