Google opens AdSense up to ad networks
AdSense publishers received some potentially good news the other day: Google is opening up AdSense to third party ad networks.
The move, which will enable these ad networks to compete with AdWords advertisers for available AdSense inventory, is clearly designed to boost Google's revenue from the AdSense program.
Google believes that "more competition [will translate] into better ads and increased revenue in the long run". Because Google shares revenue with AdSense publishers, any gains seen by Google should also benefit publishers.
Six easy ways to boost your AdSense revenue
Google AdSense is a popular monetization tool for many online publishers. And for good reason: it's quick and easy to set up. If you have a website, AdSense gives you the opportunity to start earning money almost immediately.
But many publishers don't maximize their AdSense earning potential. Here are six easy ways to make sure that you're getting the most out of AdSense.
Facebook's click fraud problem
Click fraud is a major issue when it comes to search marketing and big money is at stake.
The source of the most insidious click fraud: rogue third-party
publishers who participate in PPC ad networks run by companies like
Google and Yahoo and who use click fraud in an attempt to intentionally
inflate their earnings.
Six WordPress ad-related plugins
Monetizing a blog can be hard. If you're using WordPress, eliminate some of the time you're probably spending managing your ads so that you can focus on producing great content and finding ways to better monetize that content.
Here are 6 WordPress plugins to help you do just that.
Detecting click fraud
Earlier this week E-consultancy's own Drama 2.0 discussed current click fraud rates with PPC ad programs.
As an active user of PPC marketing, I wanted to chime in with my strategy for dealing with the issue.
ClickForensics - click fraud rate steady, botnet click fraud up
ClickForensics, a company that sells "traffic quality management" solutions, released data about PPC click fraud rates in the third quarter last month.
The results are generated by the company's Click Fraud Index, which collects data from over 4,500 advertisers and agencies.
Google trying to comfort publishers in times of turmoil?
Last week I received an email from Google that was sent to AdSense publishers.
It addressed concerns they may have about the economic situation.
The Web Week in Review
It was another crazy week for the global economy and there was plenty of news to follow. Here are the tech stories that caught my eye.
Google 'reintroduces' gambling ads to Adwords
Google is set to reintroduce gambling ads to Adwords, something that will quickly generate many millions in additional revenue for the search giant.
Licensed gaming operators will from tomorrow be able to buy paid search ads. Google previously allowed free games to be promoted via Adwords, but a blanket ban (of sorts, as we shall discover) came into effect in summer 2007.
The importance of ad placement
One of the most overlooked and least understood aspects of running an ad-based website that I think small to medium-sized publishers make is that of ad placement.
Many publishers simply slap up some banner ads (or Google AdSense ads) and never give any thought to how effective the placement of those ads is. Yet the placement of ads can mean the difference between great results and no results.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
