Adsense coming to Facebook?
Google is apparently looking to tap into the Facebook widget ‘phenomenon’ by serving Adsense ads on third-party applications created for the site.
Steve Rubel has linked to an article in AdAge that quotes Google CEO Eric Schmidt as saying:
“How will those developers get paid for those services? We would like to have our ads in those applications.”
International sales boost Google results
Google’s share price moved closer to another milestone last night after it posted better than expected Q3 results.
The web ad giant increased its profits by 45% to $1.07bn and sales by 57% to $4.23bn, helped by its continuing search dominance and growth in international markets, including Britain.
Google creates video ad network
Google is looking to extend the reach of its online video ads by allowing its Adsense partners to display ad-supported YouTube videos.
The move, another attempt by Google to monetise its $1.76bn purchase of YouTube a year ago, will see it sharing revenue with publishers that add its ‘video units’ to their sites.
Jakob Nielsen and Google on collision course
Jakob Nielsen has released another eyetracking study that throws unethical advertising techniques into the spotlight. Only this time, it is from a publisher's perspective, and while interesting it's nothing particularly new.
The study investigates the effectiveness of 'making ads look like content', and concludes that more users will take notice of such an ad.
Click fraud rates rise again - report
The latest Click Fraud Index from Click Forensics is out today, and the company says that the problem is getting worse.
The index, which gathers data from 4,000 online advertisers and agencies, reports that the overall industry average click fraud rate rose to 15.8% for the second quarter of the year.
Google counts cost of spending spree
Google's Q2 earnings have disappointed investors, with lower than expected profits leading to a drop in the web giant's share price.
The company's revenue rose by 58% to $3.87bn (£1.88bn), but its profits increased by a more modest 28%, to $925m (£450m).
It has spent heavily on acquisitions so far this year, as well as increasing its headcount as it develops new products and enters new markets.
Interview: OpenAds co-founder Scott Switzer
Scott Switzer is the co-founder of open source ad serving company OpenAds. Launched several years ago as the tech arm of Unanimis, it has long been billed as a threat to online ad networks by giving publishers more power to pick the ads they display. Twenty five thousand of them are now using the site.
Here, Scott talks about OpenAds’ upcoming move into new formats, as well as its recent funding by a group of well-known VCs.
AdSense for YouTube video ads spotted
One of the first AdSense advertisements in a YouTube video has been spotted in the wild.
The video in which the ads are embedded includes two tell-tale yellow segments in the time seek bar.
Google, others sued over parked domain ads
Google is among a host of web firms facing a lawsuit from companies complaining about programmes that place online ads on unused, parked domain names.
Vulcan Golf filed the complaint in Illinois arguing the practice, by which individuals register attractive domain names but place only ads on them, is a "shocking and egregious, intentional, bad faith scheme to generate revenue and profit from illegal and deceptive actions".
eBay to limit Google ad spend
eBay has resumed advertising on Google after the two companies’ well-publicised clash earlier this month, but all is not forgiven.
The online auction company said it would use Google’s ad platforms in a “much more limited way” and focus more on rival ad services.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
