MIVA drops Yahoo! for Google
Search marketing company MIVA yesterday announced that it has chosen to end its partnership with Yahoo! in favour of Google.
Yahoo! had been providing search advertising for MIVA since 2001 but this will end as of January 27, when MIVA will begin a new two year deal with Google.
Google claims click fraud rate is lower than 2%
Andy Beal at MarketingPilgrim has an interesting article, in which he reports claims from Google that their click fraud rate is less then 2%.
Andy has been talking to Google’s business product manager for trust and safety, Shuman Ghosemajumder, about click fraud detection. He was shown a PowerPoint presentation which was normally for Google employees' eyes only.
Google launches new phone sales strategy?
Surely Google, the denizen of word of mouth marketing and customer-centricity, hasn’t turned to cold calling to help it recruit clients?
Search Engine Roundtable has linked to a Webmaster World post that claims the web giant's Chicago office has been using automated calls to sell ads.
Google drops case against click-fraudster
Google has allowed a case against a click-fraudster to be dismissed, amid speculation that the search engine giant was reluctant to open up its click fraud procedures for public scrutiny.
The charges against Michael Anthony Bradley, who attempted to extort $150,000 from the company by threatening to generate millions of false clicks through his 'Google Clique' software, were dropped on November 22.
Bigmouthmedia agrees EU 60m merger
The search marketing firm Bigmouthmedia has been acquired by Germany’s Global Media, in a move aimed at creating a real search superpower, capable of managing SEO and PPC campaigns on a global basis.
I caught up with Steve Leach, Bigmouth founder, to find out more…
Kicking your Google addiction – how NOT to rely on Google paid search marketing
At a recent conference of big retailers in the US, Google paid search marketing was described as ‘crack cocaine’. Highly addictive, but dangerous and destructive in the long term, and something you should wean yourself off.
So what about the UK? Are site owners also wanting to kick their Google habit? And if so, how can they?
Why is Google Adwords ignoring our landing pages?
Yesterday we spotted a big problem with our Google Adwords ads, after noticing that Google is ignoring our choice of landing page. Instead, it redirects people to our homepage.
Why is this happening? And is it happening to your ads? Read on to find out...
Winning the Bidding War on Google Adwords
You can win a short-term bidding battle on paid search networks like Google Adwords by being smarter than your competitor. But you may not be able to win the longer-term war – that may be out of your control.
Quality-based bidding systems help with bidding wars since there is less transparency on prices bid and they give alternative ways for you to win.
So for quality-based networks, your position will be boosted if you follow any or all of the following techniques...
Google's shares top $500 - where will it end?
Google’s shares reached the $500 mark on Tuesday, the highest point since the company went public in April 2004, when he shares were priced at $85.
Stockreply believes the shares will reach the $1,000 mark, and speculates when that mark might be reached...
New paid search guide for client teams and agencies
We've just published our mega-comprehensive Paid Search Marketing (PPC) Best Practice Guide, which is going to help a lot of you to finesse your PPC strategies.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
