The Web Week in Review
From news that Yahoo and Google might call off their planned search advertising partnership to photos discovered on Facebook revealing Bono's rendezvous with a couple of teenage girls in St. Tropez, there was a bit of drama this week that kept the news interesting.
Google 'reintroduces' gambling ads to Adwords
Google is set to reintroduce gambling ads to Adwords, something that will quickly generate many millions in additional revenue for the search giant.
Licensed gaming operators will from tomorrow be able to buy paid search ads. Google previously allowed free games to be promoted via Adwords, but a blanket ban (of sorts, as we shall discover) came into effect in summer 2007.
MySpace launches MyAds, but will it work?
MySpace has unveiled ‘MyAds’ to the world, an advertising platform aimed at small businesses with small budgets. Display ads can be bought on a cost-per-click basis.
The company wants to increase revenues during the economic downturn / correction / recession, but is this the magic bullet?
As I see it, there are five problems areas for MySpace to overcome (aside from the minor complaints that the site requires the latest version of Flash to work, and doesn’t work in Google Chrome).
Google puts Yahoo deal on hold
Google and Yahoo have announced that their planned search advertising deal has been put on hold while the US Department of Justice (DoJ) completes its investigation of the deal.
Previously, despite indications that the DoJ might be preparing to file an antitrust lawsuit against Google to block the deal, Google's CEO Eric Schmidt insisted that his company planned to move ahead with the arrangement come hell or high water.
Unity in search is crucial to success
Over the course of the last couple of weeks, we have been on the lookout for new bits of furniture for the living room, which has involved the internet as the primary resource during this research period.
This has also exposed me to a wide range of online marketing tactics, and a very wide range of websites from the good, to the unusable to the just plain bad.
It is, however, the lack of unity that has been one of the main features of many of the strategies.
SEO losing out to paid search budgets
British firms will spend a quarter more on search advertising this year than last, a new report released by E-consultancy predicts.
The online marketing maestros have published their Search Engine Marketing Buyer's Guide, which forecasts search marketing spending will increase by 24% this year.
Advertisers hit Google on Yahoo partnership
Yesterday I noted that Google has stepped on a few toes while walking down Madison Avenue.
Google's threat to ad agencies, in particular, has been discussed frequently and while the company claims that it has no intention to disintermediate agencies, its actions have won it more enemies and frenemies on Madison Avenue than friends.
Google turns 10
This weekend, Google celebrated its 10th birthday.
In September 1998, armed with $100,000 in seed money, Stanford graduate students Sergey Brin and Larry Page began a journey that a decade later has seen the development of a $150bn company that employs more than 20,000 people.
Ten Firefox add-ons for SEO
One benefit of using Firefox is that it has a community of third party developers designing some very useful (and free) add-ons for the browser's users.
We've taken a look at some SEO-related examples....
Should marketers use multiple affiliate networks?
Should marketers use multiple affiliate networks? If so what are the pros, cons and pitfalls to avoid?
I sat down with the very experienced, Carolyn Tang to find out how marketers should go about making that critical decision. She didn't hesitate to give it to me straight!
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
