Four ways to speed up your landing pages
If your landing pages are taking too long to load up, then potential customers are going to get restless and may choose to click on another link.
This is even more important since Google decided to include landing page load times in its Quality Score criteria earlier this year, meaning that advertisers pay more for poorly performing pages.
Five free keyword research tools
Identifying relevant key phrases for your marketplace is a crucial starting point for your SEO and PPC marketing.
Here's a selection of some of the best free keyword research tools out there...
Q&A: Shane Lake, co-founder of hungryhouse.co.uk
Hungryhouse, a site that helps users find and order takeaways online, came away from a Dragons' Den appearance last year with the promise of a £100,000 investment.
Unfortunately, the deal didn't work out in the end and co-founders Shane Lake and Tony Charles have since received a £150,000 cash injection from elsewhere.
We talked to Shane about the Dragons' Den experience and where they see the site heading...
Google asks: Do you have any known allergies?
Google's long-awaited and long-hyped online health service has finally launched in the United States.
What will the end of BPF mean for advertisers?
Believe it or not, there once was a time when Google still had to convince large advertisers that online marketing (and more specifically search engine marketing) was a very cost-effective channel to acquire customers.
Initially Google provided discount to advertising agencies to encourage the adoption of its Adwords platform but in 2006, since this model wasn’t really fair towards other advertisers, Google replaced it with the Best Practice Funding (BPF) Programme.
AdWords trademark policy: agencies' reaction
Google's recent decision to change its AdWords policy in the UK and allow advertisers to bid for trademarked keywords has ruffled more than a few feathers among marketers.
We asked three search agencies to comment on the new rules, and the possible consequences for brands and affiliates.
None seem in a rush to rule out the possibility that firms may launch legal action against Big G.
Will Google's Adwords trademark policy cause a storm in the UK?
Google is preparing for a backlash from large brands this week as details of its new trademark policy are implemented.
The Web Week in Review
It's that time of the week again and these are the stories that piqued my interest.
Efficient Frontier CEO James Beriker on Search
James Beriker is the president and CEO of search technology and marketing group Efficient Frontier.
In a turbulent few weeks for the industry, we asked him about Google’s recent share dive, the prospective Microsoft-Yahoo merger and the agency’s plans to expand into new areas like display advertising, localised search and emerging economies.
Madwords: the trouble with Google Adwords on mobile
Thomson Financial believes Google will generate an astonishing $21.31 billion in mobile advertising revenues in 2009. I don’t. Moreover, I think Google is going to have a hard time migrating Adwords to mobile.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
