How to use Google Analytics to track telephone leads: Part two
This is the second part on a series of posts to document how you can track telephone calls in Google Analytics.
Five killer new features in the Google Analytics update
Google announced a significant update to the capabilities of Google Analytics this week. If it were software rather than service, I would call it a dot release, maybe 3.2?
In an earlier Econsultancy post the emphasis about the release was on the enhanced mobile tracking. But for me, and I guess most marketers where mobile isn't significant, these are the features which will be most important...
Four tips for analysing SEO Google Analytics style
Having spent time improving your SEO, building natural links and optimising on site elements then I bet you cannot wait to see the results. If you're anything like most people (including yours truly), you'd look at traffic to your site as an indication of how well you've done. Although the end result is higher numbers of visitors to your site due to better ranking, it might be while before your ranking will improve.
On the other hand by using Google Analytics it's easier to see short term improvement in your SEO by extracting hidden data gems so it's really a question of knowing where to look. Here are four tips...
Google Analytics brings mobile and online tracking together with new updates
Google’s engineering VP Vic Gundotra may not be bullish on mobile applications, but that doesn't mean that his employer isn't serious about cellphones.
Just after announcing its plans to go it alone with the Android phone, Google has made another step into the mobile marketplace. The search giant already extending its AdWords network to mobile devices. Now you can get mobile measurement through Google Analytics.
What does that mean for brands? Better measurement and actionability on campaigns across platforms.
What’s on your Google wishlist?
Google remains synonymous with search, but we all know that there’s so much more to it than that.
Most internet professionals use Google’s apps and services to help power their businesses. It’s pretty much unheard of for a website owner to be unfamiliar with Google Adwords, Gmail, Google Analytics, Google Webmaster Tools, much less to avoid using any of these products.
The trouble is, as good as they are, there is always scope for improvement. So here are my five wishes for improvements to Google’s existing product set. Admittedly they are not the most ambitious of requests: they’re simply tweaks that I think Google can introduce quickly, perhaps with the exception of the first one…
How to use Google Analytics to track telephone leads
Wouldn't it be great if there was a way to track telephone call leads in Google Analytics? Guess what? There is and I'm going to share with you over a series of four posts how you can set this up for yourselves.
Pattern Recognition with Google Analytics
These are some of the techniques I use for Advanced Segmentation in Google Analytics to spot weaknesses and opportunities to get better results from sites I analyse. Which techniques do you use?
Does Google Analytics overstate the value of search?
A fantastic post by Francois Derbaix, CTO at top French travel site Toprural.com, tells us that Google is as susceptible as anyone else to imposing conditions that make its services look good when you analyse your site traffic.
Comparing the stats for Toprural delivered by Google Analytics with his own 3rd-party solution, he finds that, while his own system (AT Internet’s XiTi) says 37.8% of visitors come via Google, GA says it’s 71.8%. The core of the problem, he discovers, is the good old cookie window. It turns out the default cookie window Google ascribes to visitors that arrive on a site via Google is six months. Six months!
Google empowers local businesses
The internet can be a powerful tool for local businesses but in many cases, it's the mom-and-pop shop down the street that doesn't have the resources or tech savvy to make the most of the web.
Google is trying to change that and yesterday announced the launch of a Local Business Center dashboard that gives local businesses a set of free tools to monitor and analyze their business listings on Google.
How to create an awesome Twitter profile in Google Analytics
Using a few Google Analytics advance filters, it’s very easy to create a handy Twitter-specific profile which groups together twitter sources such as web clients and short URL services.
If you've read my earlier post 2 easy ways to track social networks in Google Analytics, you should be quite familiar with using advance filters in Google Analytics. A large percentage of Twitter's traffic is coming from phone or desktop based clients, in which case they'll appear as direct traffic so be sure to place extra attention to filter three.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
