The Web Week in Review - Yahoo Edition
There was enough Yahoo news this week to devote this week's The Web Week in Review to the besieged internet company.
The Web Week in Review
From a court ruling in the Viacom/YouTube lawsuit to reports that Microsoft is still eyeing Yahoo, Drama 2.0 found no shortage of drama in the news to attract his interest this week.
Move over Dow Jones, Henry Blodget introduces the SAI25
You have to hand it to Henry Blodget. The infamous securities analyst who arguably promulgated more hype in Bubble 1.0 than anybody else on Wall Street seems to have a knack for bubbles.
His blog, Silicon Alley Insider, or SAI, is an increasingly influential force in the tech blogosphere and has given Blodget the ability to establish a front row seat for Bubble 2.0.
Decision time for Yahoo
Disappointing results, job cuts, the loss of its former CEO and a takeover approach from arch-rival Microsoft.
We take a look at a tumultous past couple of weeks for Yahoo.
Facebook's leaked financials reveal leaky business
Kara Swisher reported last Thursday that Facebook spilled the beans on its finances during an all-hands company meeting.
While it is very possible that this was some sort of intentional leak, it's still interesting because it gives an insight into a company that has been given a $15bn valuation by investors such as Microsoft and Li Ka-shing.
Paradise or Bust – the pros and cons of community
The concept of Tribewanted.com is to develop a community existing both on an island in Fiji and online.
The project’s success is due entirely to promotion via social networking, but this could also be its biggest risk of failure.
How to measure online branding campaigns
In an industry so accountable and measurable, it seems that some are using the excuse of delivering “brand awareness” to avoid the need to prove results.
Now P&G, one of the world’s largest advertisers, has spoken out for the need for change in the internet marketing industry.
When public 'relations' become very public
2007 is coming to an end and UK PR agency, the Red Consultancy, might have just given us another 'Claire Swires' , or are they just generating a spot of seasonal publicity?
Thoughts from our social media session
So much was covered that it would take a week to explore all the issues raised, but I thought I'd just note some of the key thoughts from the event...
MySpace founder 'fibbed about age'
Tom Anderson, the co-founder and public face of MySpace, has been rumbled for lying about his age in his profile – he’s apparently four years older than he claims.But besides showing how far he was prepared to go to appear in touch with MySpace's yoof audience, and being pretty embarrassing, is this a big deal?
Holiday shopping forecast 2009: a lot like 2008, with more coupons
The NLA explains why it is going after the news aggregators
Web 2.0
Graham Charlton
Strategy & Planning
