What digital giants can learn from Greek mythology
Microsoft’s choice of Argo as the development name for its eagerly awaited digital media player has got us thinking about how other mighty digital brands might (or might not) want to draw on Greek mythology for inspiration.
Marketers must embrace shift of power to the consumer
There were three engaging presentations about the Future of Online Marketing at the Commission Junction University event for advertisers and publishers in London this week.
The message coming through loud and clear was that marketers need to wake up quickly to the shifting balance of power on the internet.
There is no escaping the fact that consumers will increasingly hold sway in the fast-changing digital environment.
BT denies Bebo approach, Web 2.0 shark not yet jumped
TechCrunch reports that Bebo has spurned the advances of UK telecoms behemoth BT, which is rumoured to have offered more than £300m ($552m) for the social networking site.
However, a senior BT executive told E-consultancy that this is nonsense.
Our BT source said: “We can state categorically that BT has not had any discussions with, or made any approach to, Bebo. We're not sure where this rumour came from.”
UPDATE: Bebo's Xochi Birch also emailed me to say: "BT has not approached us and we currently have no contact with anyone at BT." She also has no clue about where the rumour came from.
Snakes, Planes and Viral Marketing
The online buzz surrounding the Snakes on a Plane movie is a fine example of how internet publicity can go ballistic without a penny needing to be spent on traditional advertising.
Videoblogging star makes acrimonious exit from show
The nearest thing the videoblogging arena has to a superstar has quit her show in a move that leaves its future uncertain.Amanda Congdon has cut a dash at the anchor desk of Rocketboom, helping make the snarky, daily net culture news roundup amongst the highest-profile video blogs in the world with around 300,000 downloads per episode.
Blogging almost going mainstream?
If you’ve been blogging for any length of time, you’ll probably feel that it’s old hat. The principle is simple – you talk about something that you’re interested and/or passionate about, and through that you find people that are interested in the same sort of things that you are.
Over time if you’re a good write or really passionate or you simply create / get hold of good content, you’ll rise to the top of that niche vertical interest, which in turn will result in more readers.
The problem is that until very recently blogging was kind of hard to do – you have to be at least a little technically literate to be able to use the blog software interfaces. The result being that until recently blogging definitely wasn’t part of the mainstream consciousness.
Troubled mobile operator 3 loses walled garden
3, the mobile operator with the dubious brand name, has teamed up with Yahoo to finally allow its users to access the web via mobile handsets.
The telecoms group today announced a global agreement with Yahoo to demolish its ill-advised 'walled garden'.
Despite being the first mobile operator to roll-out a 3G network in the UK, 3 users haven't been able to visit websites of their own choosing, instead being force-fed a diet of 3-approved websites and services.
Using Digg for web PR is dangerous
There's an interesting piece of advice from Steve Rubel on using sites like Digg for PR . In short, don't!You know when you've been viralled
Ben Metcalfe reports British TV channels are now showing a Welsh spoof of the increasingly-infamous Sony Bravia commercial.For the sunny slopes of San Francisco and an avalanche of bouncing balls, swap with the hills of Swansea and a cascading torrent of fruit, complete with that beautifully sleep-inducing Jose Gonzalez backing track.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
