Q&A: Bill Fischer of TwitterJobSearch
TwitterJobSearch is a natural language search engine that reviews all of the tweets about jobs to identify which ones are offers of employment, and lists them on its site.
It was developed by Workdigital Ltd, a vertical search company that also founded both workhound.co.uk. I've been talking to co-founder Bill Fischer about TwitterJobSearch...
Q&A: Jon Asbury on Halfords's multichannel strategy
Thanks in part to a revamped website and the introduction of its Reserve and Collect service last year, Halfords.com has been enjoying strong growth, with online sales up 90% in the year to April 2009.
I've been asking Halford's Channel Development Manager Jon Asbury about the retailer's multichannel approach...
Q&A: Ed Stevenson of Marin Software on paid search
Ed Stevenson is the European MD of Marin Software, which provides paid search management technology for advertisers and agencies.
I've been talking to Ed, who is also a guest blogger for Econsultancy, about his predictions for the paid search market, and the impact of the Microsoft / Yahoo partnership...
Q&A: MediaEquals CEO Gary Goodman on plan to centralise media trading
Gary Goodman is the CEO and co-founder of MediaEquals, an online platform set up initially for trading offline media with plans for an online display channel by early 2010. Backers include Richard Eyre, the chairman of the IAB, John Farrell, the former president and CEO of Publicis Groupe SAMS Worldwide and Andrew Walmsley, the co-founder of i-level.
We interviewed Gary about the platforms’s ambitious plans and how his experience in offline and online marketing have informed the company’s approach.
He also explains why the marketplace is not a threat to existing online advertising exchanges.
Q&A: Tamara Littleton on online moderation
EModeration, launched in 2002, provides user generated content moderation for a number of clients in the US, from children's virtual worlds to ad campaigns that have a UGC element.
I've been talking to CEO and founder Tamara Littleton about her approach to the issue of online moderation, and the work she has been doing for advertisers...
Q&A: Peter Crawfurd and Michael Yang of ShirtsMyWay
ShirtsMyWay is a website, launched earlier this year, which allows shoppers to design their own shirts using an interactive model.
I've been asking co-founders Peter Crawfurd an Michael Yang about ShirtsMyWay...
Q&A: Bec Clarke on selling luxury goods online
AstleyClarke.com, an online retailer of exclusive jewellery, launched its redesigned website this week, as well as a revamped showroom in London.
The company has been trading for three years, and received £2.75m of investment from Index Ventures in 2008.
I've been talking to Founder and MD Bec Clarke about the company, the thinking behind the new website, and the challenges of selling luxury goods online...
Q&A: Rand Fishkin, CEO of SEOmoz
Every two years, SEO consultancy and publisher SEOmoz publishes a Search Engine Ranking Factors report that details which ranking factors some of the world's top SEOs think are hot and not. The latest Search Engine Ranking Factors report was published in August.
I spoke with Rand Fishkin, CEO of SEOmoz, about the 2009 Ranking Factors report, the dilemma of paid links and how social media is changing SEO.
Q&A: Dane Atkinson, CEO of Squarespace
Before the company's Twitter marketing campaign went viral, Squarespace wasn't a brand known to many. But the company has experienced rapid growth building a niche in the competitive market for content management solutions/publishing platforms. And it has done it by doing something many others have avoided: charging users.
I spoke with Squarespace CEO Dane Atkinson about the company, its success with a paid business model and what ROI the company's viral Twitter marketing campaign produced.
Q&A: Nick Halstead, CEO of Tweetmeme
Nick Halstead is the CEO of popular Tweetmeme, a popular service that aggregates links from Twitter, as well as providing retweet buttons for thousands of sites.
I've been talking to Nick about Tweetmeme, and the upcoming Tweetmeme Analytics service, which is due to be unveiled this week...
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
