Study: iPhones and mobile commerce do not mix
The Apple iPhone doesn’t make it into the top 20 most popular phones for buying things via the mobile internet, according to a study by Bango.
The research was based on worldwide mobile internet traffic that passed through the Bango network in February.
All in all, the habits of around 1.1m unique visitors were tracked. One in four made a purchase of digital content and services, such as videos, music, games, ringtones and subscriptions, which forms the framework of the study.
Mobile internet stats round up
Research firm comScore released some stats on iPhone usage in the UK this week, finding that 93% of iPhone owners accessed mobile media in January, much higher than the average for smartphones.
I've come across a few other stats on mobile internet usage and mobile commerce recently, so I've rounded some of them up to coincide with the release of the latest version of our Internet Statistics Compendium.
Mobile site review: Interflora
Flower retailer Interflora has just launched a transactional mobile site, offering a limited range of the flowers and gifts that are available on the desktop website.
It's a product which should be well suited to mobile, as it offers shoppers a chance to but last minute gifts when they cannot get to either a shop or a computer.
Now you can lose money as an iPhone developer!
A lot has been made about the significant amounts of money some of the most successful (and lucky) iPhone app creators are making.
The lure of instant fortune has turned iPhone app development into a get-rich-quick pursuit for thousands of developers who all hope that the App Store does for them what it has done for the most successful app developers.
The mobile internet really does exist: comScore
If you cry wolf too many times, people are apt to dismiss you. The mobile internet is the boy who cried wolf.
For years, many have predicted its rapid rise, and massive revenues. Yet by in large we've all been disappointed. Year after year new developments have been made but a mobile internet that's as important as many believed it would be hasn't shown up.
Nokia exec looks to emerging markets
From an American and continental perspective it's easy to think that "we are the world" when it comes to mobile phone usage and marketing. Jeremy Wright, Nokia's global director of brand solutions, looked to reset that misconception during a presentation at Digiday's mobile event on Thursday. Seems there's more to mobile than Facebook, iFarts and text messages for emerging markets.
With more than four billion mobile phones on the market, Nokia has also positioned itself as a content provider and mobile network infrastructure owner. Wright sees different attitudes developing among the global perception of devices and advertising.
Site review: BBC mobile
The BBC has just launched the beta version of its new mobile site which, like the web version, allows users to personalise the content they view.
It's a welcome development, as the current BBC mobile site is a little basic, and the new version provides access to more of the corporation's content. I've been taking a look at the new version...
Apple leaves developers behind
It seems like everyone wants to develop apps for the iPhone these days. It's not hard to see why.
Get-rich-quick stories and a plethora of unemployed techies have made the iPhone an appealing target for developers.
Mobile browsing market dominated by iPhone
Apple's iPhone is responsible for the vast majority of mobile internet browsing, but Google's Android, and Blackberry are beginning to pick up their share of the market.
Mobile web browsing as a percentage of total web browsing is also growing, and currently stands at 0.72%. Sales of smartphones accounted for a quarter of US mobile sales in Q4, while O2 recently announced that it had sold 1m iPhones in the UK, so this trend looks set to continue.
Study: iPhone apps have a short shelf life
Mobile users are quick to discard iPhone apps, with just 30% of buyers using them the day after buying and downloading them from Apple's App Store, according to a new survey.
The drop-off rate is even higher for free apps, with just around 20% using them the day after download, and less then 5% 30 days later, with games apps the most durable category.
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Web 2.0
Graham Charlton
Strategy & Planning
