Q&A: Robin Terrell, MD of John Lewis Direct
John Lewis is one retailer which has been a success online over the last few years, experiencing consistent sales growth, and has often been used as an example of a usable website on this blog.
I've been asking John Lewis Direct MD Robin Terrell, one of the keynote speakers at the recent Internet Retailing conference, about the company's approach to e-commerce...
Site review: John Lewis fashion
John Lewis relaunched the fashion section of its website this week, aiming for an extra £70m in clothing sales by 2011.
The retailer, which currently gets just 6% of online sales from fashion items, has added new brands and redesigned in an attempt to make the section more appealing. I've been taking a closer look...
Pureplay and high street fashion retailers - who values usability more?
With the continued growth of online shopping, and with new pureplay
retailers entering the market looking for new opportunities, I would
expect that the biggest players would be leading the way in terms of
customer experience.
With the upcoming Online Fashion 100 event in London that I'll be attending, I have taken a look at some of the biggest players in the fashion industry, both pureplay retailers and high street retailers.
I was particularly interested to look at key areas of their online customer experience to find out:
1) how well some of these brands are are delivering intelligent and meaningful cross-sell and up-sells to drive higher average order values, and...
2) which retailers are potentially losing sales due to a lack of focus on the full customer experience, right through to the end of the checkout process.
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Web 2.0
Graham Charlton
Strategy & Planning
