Search engines to form anti-click fraud alliance
Search engines including Google, Yahoo and MSN have teamed up with The US’ Interactive Advertising Bureau (IAB) to develop ways of better measuring click fraud, according to the Associated Press .Set to be announced later today, the initiative will attempt to develop guidelines that would introduce more accountability into PPC advertising.
10 reasons why I’ll swap my iPod for a Zune
I was given an iPod as a birthday gift a couple of years ago. Immediately, I fell in love with it, and it revolutionised my listening habits. It looks good, it is easy to use, and my particular model stored 5,000 songs, about half of my CD-based music collection.
But my love affair quickly turned sour. Over time, I have experienced various problems with the iPod and iTunes, some of which are listed after the jump.
Digital Bites - A Week In The Video Downloads Sector
LOVEFiLM's Craig Sullivan provides a weekly overview of the key news stories to emerge this week in the online video sector...
What digital giants can learn from Greek mythology
Microsoft’s choice of Argo as the development name for its eagerly awaited digital media player has got us thinking about how other mighty digital brands might (or might not) want to draw on Greek mythology for inspiration.
Click fraud on the rise, according to Click Forensics study
Click fraud remains a growing problem for search engines and online advertisers, according to a study by US-based consultancy Click Forensics.
Will inventory shortage threaten online ad boom?
The online advertising market seems to be on an inexorable path of steep growth.
No less an advertising authority than Sir Martin Sorrell, CEO of the advertising behemoth WPP, was yesterday reported as saying that he expects online advertising to double in a few years.
"About 15% of our business is internet, and this will be 30% in 10 years," he told the New York Sun.
Google owes you nothing
The Guardian’s Jack Schofield has written a thought-provoking piece on the power of Google, specifically referring to the case of a website called sprayonmud.co.uk which was delisted from the almighty search engine in December 2005.
Jack asks whether it is ‘fair’ for Google to act as judge and jury in these cases, even suggesting that it should finance an ‘independent ombudsman’ to address complaints. He warns: “If Google’s management don’t find a way to temper the company’s power, legislators will eventually do it for them.”
The whole article seems based around the weird notion that Google owes you something. The fact is that Google owes you nothing, and everything you get from it is a bonus (either by accident or design).
Bill Gates to quit full-time Microsoft role in 2008
Bill Gates is stepping down from his full-time role as Microsoft’s Chief Software Architect in July 2008, when he will hand over the baton to right-hand man and current CTO Ray Ozzie. Gates will thereafter concentrate on his eponymous charitable foundation. Woah…
Gates said he believes “the road for Microsoft is as bright as ever” and emailed staff to thank them for their efforts, making reference to the fact that they have helped create the success and wealth that has ultimately funded the Bill and Melinda Gates Foundation, which will allow him to pursue a new philanthropic role. The foundation has built up a war chest of around $29bn.
Scoble leaves Microsoft, joins Valley startup
Robert Scoble, aka The Best Known Corporate Blogger In The World, has decided it is time to quit the day job by leaving Microsoft to join a Valley-based startup called PodTech.net.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
