The year of mobile: fact or fiction?
Will 2010 be the year of mobile? It's the perennial question and it's certainly getting closer. Improving handset technology and increased demand for the mobile internet are propelling the industry forward. Econsultancy's new Mobile Marketing Buyer's Guide explores the various developments that are removing the barriers to growth.
Did you ChaCha with "Angels and Demons"?
What's the appeal of entertaining mobile answer services? For example, were you one of the almost North American 500 mobile ChaCha text questioners wanting to know the running time for "Angels and Demons"? If so, why? Are we so busy that we would choose a movie based on its running time?
The nifty thing about ChaCha (tagline: ur mobile bff) is it isn't mobile-only. You can visit the website to query the types of questions submitted and read the responses. Following, are some of the more interesting queries about "Angels and Demons":
What do customers want to buy on their mobiles?
While mobile commerce is still in its infancy in the US, and even more so in the UK, there are signs that users are coming round to the idea, with 71% saying they feel it is safe to make a purchase on their mobiles.
An eMarketer round up of recent mobile commerce stats also reveals some interesting information about the kinds of products people want to buy from their phones.
Wolfram Alpha - Thank You
Wolfram Alpha is disruptive revolutionary technology. I envision the next step to be simple: a web enabled and wireless carrier supported scientific calculator. This will hyper-drive math and science education and will open up science and discovery.
Mobile marketing: what to do in 2009
Even though 2009 may not be the most hotly anticipated year of mobile, the mobile channel has been rapidly developing as a serious communications channel for marketers. You only have to look around in the industry, sniff out a few recent and ongoing mobile compaigns, and you’ll see plenty of major brands out there experimenting and pushing the mobile envelope, and doing some pretty interesting stuff.
You’d need to include in any current market assessment of mobile the growing popularity of smart phones, the launch of many new models by the big handset manufacturers, the sudden proliferation of tweets using Twitter, the rise of a plethora of applications to support the iPhone and other such devices.
There is also the fact that the mighty Google machine launched its own open source Android platform to carve out its share of the market, taken on by next generation Symbian (Nokia runs on this and bought the company) whose software and functionality is also heading towards open source, and we can see mobile is finally becoming a serious medium.
The mobile internet really does exist: comScore
If you cry wolf too many times, people are apt to dismiss you. The mobile internet is the boy who cried wolf.
For years, many have predicted its rapid rise, and massive revenues. Yet by in large we've all been disappointed. Year after year new developments have been made but a mobile internet that's as important as many believed it would be hasn't shown up.
Site review: BBC mobile
The BBC has just launched the beta version of its new mobile site which, like the web version, allows users to personalise the content they view.
It's a welcome development, as the current BBC mobile site is a little basic, and the new version provides access to more of the corporation's content. I've been taking a look at the new version...
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
