A/B split and multivariate testing: don't forget your most important page
I'm a huge fan of A/B split and multivariate testing. It simply works. And that means more money at the end of the day.
But because this can be a complicated undertaking depending on the scope of your testing strategy, there are often pages that get left behind.
Google integrates AdSense and Analytics
Google launches a lot of new features on a regular basis. Many of them are important and worth reporting on.
But in my opinion, few are as important to digital marketers as yesterday's announcement that Google has made publicly-available integration between AdSense and Analytics.
Content management: putting it all together
If you made a list of all the essential tools in an online business' toolkit, what would be on it?
Chances are you'd include content management, analytics and multivariate testing.
Yahoo loves multivariate testing
It's one of the most powerful tools in an online publisher's arsenal but it's one that few make effective use of. I'm talking about multivariate testing.
As part of its effort to turn its business around, Yahoo is using multivariate testing extensively on its homepage to figure out which combinations of content and features produce the best results.
Google releases The Techie Guide to Google Website Optimizer
Google’s website testing and optimization tool, Website Optimizer, can be a powerful tool in an online publisher's arsenal.
It enables publishers to test the impact different content and designs have on website conversions.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
