Mobile app review: Net-a-Porter for iPhone
Fashion etailer Net-a-Porter launched a mobile commerce app for the iPhone last week, allowing customers to browse and buy on the move.
The iPhone app displays what seems to be a limited range of stock, showcasing new arrivals and the retailer's magazine. I've been finding out how easy it is to browse and buy from the Net-a-Porter app.
Pureplay and high street fashion retailers - who values usability more?
With the continued growth of online shopping, and with new pureplay
retailers entering the market looking for new opportunities, I would
expect that the biggest players would be leading the way in terms of
customer experience.
With the upcoming Online Fashion 100 event in London that I'll be attending, I have taken a look at some of the biggest players in the fashion industry, both pureplay retailers and high street retailers.
I was particularly interested to look at key areas of their online customer experience to find out:
1) how well some of these brands are are delivering intelligent and meaningful cross-sell and up-sells to drive higher average order values, and...
2) which retailers are potentially losing sales due to a lack of focus on the full customer experience, right through to the end of the checkout process.
Site review: theOutnet.com
High end fashion retailer Net-A-Porter recently launched theOutnet.com, a clearance site which offers designer names at discounts of up to 80%.
Several retailers have been busy launching outlet sites this year; they offer a good way to offload out of season stock and, in the current economic circumstances, have the added effect of appealing to bargain hunters.
A bargain on theOutnet.com is more likely to mean paying £300 rather than £450 for a pair of Jimmy Choo shoes, so it perhaps doesn't appeal the the same type of shoppers the Debenhams Outlet I reviewed recently, but how does Net-A-Porter's offering compare?
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Graham Charlton
Strategy & Planning
