Another newspaper considers going all-digital
2009 is shaping up to be an interesting year for the newspaper industry.
As the economic downturn accelerates the severe declines in print revenue most major newspapers have been experiencing, the imperative for change will only get stronger. Indeed, 2009 may be a make or break year for many of them.
The New York Times sells its front page - in print
Facing dire financial circumstances that have it selling assets to survive, The New York Times is doing something it had previously refused to do throughout its 157 year history; placing ads on its front page.
The January 5, 2009 issue of one of the world's most storied dailies contains a modest ad, two-and-a-half inches high, at the bottom of its front page that promotes CBS.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
