Mobile site review: The Independent
The Independent launched a new mobile website last week. According to the newspaper, the site aims to offer a 'faster, simplified version of its news for users on the move'
A number of newspapers, including The Guardian and FT.com, have launched or revamped their mobile sites this year, so how does the Indie's offering compare?
Are search ads really less 'helpful' than television and newspaper ads?
Amongst many digital marketers, it's common knowledge that search is one of the most effective advertising mediums known to man. Television? A waste of money. Newspapers? Puhleeze; most of them won't be around much longer.
But according to a poll conducted by Harris Interactive on behalf of AdWeek, adults in the United States find television and newspaper ads to be more 'helpful' than search ads when it comes to making purchasing decisions.
The next newspaper crisis: shoddy website design
Since the floor has fallen out of print circulations at many newspapers, editors are paying greater attention to the layout of their web sites. What they're finding isn't pretty.
For years if a newspaper had a website, it most likely served as a digital dumping ground for the print product. Design and functionality wasn't a key concern because most readers still got their news in print. Times have changed, but unfortunately many newspapers remain unprepared.
The Daily Express gets a new look
The Daily Express, which bills itself as 'the world's greatest newspaper' has launched a new beta version of its website today with a new homepage layout.
Users are currently directed to the new version, while giving readers the option of using the original site, which provides an opportunity to compare the two...
Q&A: Craig Newmark, Founder of craigslist
In 1995, Craig Newmark started an email distribution list for events in the San Francisco Bay Area. It moved to the web in 1996. Today, the non-profit company's classifieds community - craigslist, in case you hadn't guessed - is available in over 500 cities around the world.
We briefly caught up with Craig in advance of his appearance at next month's Traveling Geeks roundtables hosted by Econsultancy in London (other participants include Robert Scoble, Howard Rheingold and Susan Bratton). Here he answers a few questions on craigslist's history, Web 2.0 and dealing with customers.
US ad spending drops 12% in Q1: report
Thanks to the 'Great Recession', few expected Q1 2009 to be a pretty quarter for ad spending in the world's most prolific advertising market, the United States.
Thanks to Nielsen (PDF), we now have some idea of the damage: a 12% year-over-decline. That amounts to a $3.8bn drop in the size of the total advertising pie.
Is the internet set to slay direct mail?
The list of industries that have been impacted greatly by the internet is a long one. The internet pretty much impacts everyone today.
From the newspaper industry to Hollywood, many industries had their own issues and the internet can't be blamed for all of the changes they've had to cope with. But it has played a significant role in forcing them to change faster than they would probably have liked.
Missing the point in the debate about the future of journalism
The debate over the future of journalism is only getting more heated as some of the most storied newspaper companies sink deeper and deeper into financial distress.
Recently, there has been a noticeable shift in the debate: some are now calling for government intervention. And they're serious about it.
The Telegraph pulls in 75,000 visitors a day from social media
The Telegraph's social media strategy seems to be paying dividends, as its website now receives 8% of its daily traffic from news aggregators like Digg and Reddit, as well as Twitter.
The newspaper's Head of Audience Development Julian Sambles revealed this figure to Malcolm Coles on his blog, and based on the Telegraph's 28m uniques in March, this equates to around 75,000 visitors per day from social media.
A digital studio dies
There are a lot of good reasons to believe that the internet is the future of the content business. From the woes of the traditional media to the evident power of internet distribution, I think it's hard to argue that the internet isn't going to play a prominent role in the future of content. It already is.
But that doesn't mean that online content is easy.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
