Which UK newspapers have mobile sites?
I've reviewed the mobile sites of The Guardian and FT.com recently, and both are excellent examples of how newspapers can make their content accessible for mobile users, as well as creating more advertising opportunities.
With this in mind, I thought I'd see what all of the UK's national newspapers are doing with their mobile sites, how easy they are to find and access, and if they even have one...
Is the future of journalism the future?
With many proclaiming the death of print media and even online media reeling from recession, the future of journalism has never been more in question.
A lot of the discussion around the future of journalism has to do with business models and money. But is there more to the discussion of business models than how to generate revenue? Is it possible that the product of journalism needs to be reevaluated entirely?
Is behavioral targeting breaking online publishers' business model?
The recession is hitting publishers hard. This is true online and offline as advertisers aren't limiting what gets put on the chopping block.
Many believe that the trackability and accountability will keep online publishers in good stead and despite declining online ad spend, it's easy as an online publisher to look at the woes of the newspaper industry and feel pretty confident about the future.
Newspaper panacea: a paid content cartel?
Everybody has accepted that the newspaper industry is in real trouble. The debate is now what newspapers can do to survive and rebuild for the internet era we live in.
Paid content seems like one of the most immediate possible solutions for stemming declining print and advertising revenues but paid content isn't easy for a number of reasons.
Screw it. Let's read the paper
A friend of mine was recently hired as the ad director for a mid-market newspaper, owned by the Tribune Company. After he was there about a month I asked him, "so how do you plan on selling ads for a dying media?"
"For starters," he said, "I do something absolutely no one in that office does. Every morning I read the newspaper. Cover-to-cover."
Can the model behind the HuffPo's new venture keep journalism afloat?
As newspapers continue the struggle to adapt and survive in a digital world, just about everyone in the business is trying to figure out how to make journalism a profitable exercise in the 21st century, especially online.
Charging for content is back in vogue, but charging for valuable content that publishers have foolishly devalued through ad-supported business models that don't look so great today is a tough proposition.
Why do major publishers prevent Google from caching?
A website I run is undergoing a makeover and is down for the day, and I wanted to show somebody the old version. As such I aimed for the Google cache, which is useful in this sort of situation.
I noticed that the cache had updated in the early hours of the morning, and as such I couldn’t see our old site. Bugger.
It seems that Google is caching news sites with increasing frequency. Yet some newspaper websites don't like Google caching at all...
Search ads a potent tool for recruiters?
With massive layoffs hitting major companies around the world there's no shortage of people looking for jobs.
But at the same time companies are watching how much they spend and want the most bang for their buck anyway they can get it. That's true when it comes to recruiting too.
Plenty of Fish decides to go paid but is its effort half-baked?
Plenty of Fish is one of the most popular dating websites in the world. Despite the fact that it's visually unappealing, there's good reason for its popularity. Unlike most of its competitors, Plenty of Fish is totally free.
Its operator, Markus Frind, reportedly makes $10m a year from advertising displayed on Plenty of Fish. On average, it's said that he puts in about 10 hours a week running the site.
New York Times goes to the 'hood
If The New York Times fails, it won’t be for lack of effort. The cash-strapped Gray Lady launched an aggressive new content-driven effort today, aimed at more engaged readers and hopefully, new advertisers.
It’s called “The Local.” Before you say, "Right, newspapers are local," understand this is actually hyperlocal. It's an attempt by The Times to re-position itself from the center of the globe to the center of town.
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Web 2.0
Graham Charlton
Strategy & Planning
