FOX plants its digital flag with Strategy Room
The cable companies may be hard at work planning their transition to online video with TV Everywhere, but Fox News has another method of bridging the gap between television and online — developing talent and shows in real time.
Every week day, over eight hours of programming are streamed online from Strategy Room, Fox News' web video "network." The online-only program operates out of a small corner of News Corp.'s New York office, and may not be getting insane traffic, but it's been a proving ground for Fox talent. And it appears to be working.
Site review: BBC Democracy Live
The BBC yesterday launched a new political website, Democracy Live, which enables the public to keep up with TV coverage of political debates.
The site offers live and on demand coverage of the Commons, the House of Lords, the European Parliament, Scottish Assembly and more, so you can keep up with debates on a variety of issues that may effect you.
TV Everywhere has a lot to learn from Hulu. Not that it will listen.
Network television is moving forward with TV Everywhere, its plan to move television content online, but it looks like there are more than a few aspects of television broadcasting that executives are not willing to forgo — namely the ad load.
At the Cable & Telecommunications Association for Marketing Summit in Denver this week, cable executives made it clear that TV Everywhere will not be a "Hulu for cable."
And why would it be? Hulu works.
Comcast will unroll not quite TV Everywhere by year's end
Comcast's version of "TV Everywhere" is going to be rolling out soon, but rather than complete television programming streaming everywhere, it's starting to look more like "Some TV on a computer. Near your TV." The company's CEO announced that their online video service will launch later this year. But it will take awhile for Roberts' vision of "pay once, consume anywhere" to come to fruition.
For starters, Comcast can only authenticate viewers in their own homes at launch.
Google acquires the most important online video company you've never heard of
On2 Technologies, a major player in the video compression space, is being acquired by Google in a stock deal worth approximately $106.5mn.
On2 may not be a recognizable brand but it's arguably amongst the most important companies on the web as its proprietary video codecs are used extensively in the online video space. Its VP6, VP7 and VP8 codecs have brought high-quality (and high-definition) video to computer screens all over the world.
Is Sky missing an opportunity with online Ashes coverage?
After seeing an advert for it during TV coverage of the cricket yesterday, I had a look at the Sky Player to see how easy it was to get the Ashes live on my PC.
Watching it online seems a good alternative to monopolising the TV for five days and boring the rest of my family, so I tried to sign up for it last night, but it wasn't straightforward...
Office Depot tries to supplement the Sunday circular with an online show
It's no secret that despite the recession and shrinking overall budgets, major advertisers continue to shift ad dollars to online.
Earlier this month, Nielsen reported that in Q1, spending on local Sunday supplements fell 37.7% in the United States. A perfect example of how some of that spend is making its way online can be found with Office Depot.
Google may take BBC's iPlayer global
Google's bread and butter may be search and the recession may have led Google to cut back on projects that weren't bringing home the bacon but that doesn't mean that Google isn't looking to expand its already large footprint on the web.
It just announced that by the end of the year, it hopes to be offering its publishing partners the ability to sell ebooks through Google Book Search, putting it in competition with Amazon in the burgeoning ebook market.
Hulu tries to schedule its UK debut: report
Hulu has fast become one of the internet's top destinations for professional video content. With free high-def programming from the likes of NBC, FOX, Comedy Central and many others, it's not hard to see why.
There's only one problem: it's only available in the United States.
A digital studio dies
There are a lot of good reasons to believe that the internet is the future of the content business. From the woes of the traditional media to the evident power of internet distribution, I think it's hard to argue that the internet isn't going to play a prominent role in the future of content. It already is.
But that doesn't mean that online content is easy.
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Web 2.0
Graham Charlton
Strategy & Planning
