Pitching products through the podcast platform
Hello Econsulters. This week I want to explore an online marketing tactic that does not necessarily work for everyone but which can be highly successful: podcasting.
Now, believe me when I say that this is not for every company. Not all
industries lend themselves to podcasting, some are simply not
interesting enough for people to go to the effort of downloading and
listening to sector-specific audio.
However, some creative
thinking can allow a higher number of firms than you may think to
engage with their site visitors in this innovative way.
Another hyped Web 2.0 startup bites the dust
In February, online video startup Revver, which had raised just under $13m in venture capital funding, was sold for an amount reportedly in the "low single digit millions".
It had previously been shopping itself for a rumored $300,000 to $500,000.
Five cool podcasting tools
Podcasting certainly isn't for everybody, but it has grown in popularity over the years and for good reason.
Does on-demand content lead to on-demand advertising?
For the past 300 years or so, media has been a one-to-many broadcast model. But now we see TV, radio and press all moving towards an on-demand model.
In a world where content is delivered on-demand, would on-demand advertising be a more relevant approach in the future of broadcasting?
Big Media to web firms - all your money belongs to us
Big Media's checkmate over many of the internet companies that were supposed to put it out of business has been inevitable.
But that inevitability is just now becoming clear to some internet idealogues as they recover from their kool aid-induced stupours.
As such, I thought it'd be worthwhile to look at three recent stories that exemplify how Big Media is slowly but surely starting to demonstrate its strength over many supposed internet threats.
The big CPM squeeze
With vast amounts of inventory available, increased competition and dropping response rates, many publishers are seeing their display advertising CPM rates falling.
The challenge is to offer advertisers increased flexibility and new formats in order to protect margins.
B2B journalists turn to blogs for info
The NUJ may think that Web 2.0 is "rubbish ", but B2B journalists are increasingly turning to blogs and other forms of online media for information and ideas, according to a new survey.
It found that 80% would use blogs as primary or secondary sources, while many use podcasts and RSS feeds for inspiration.
FeedBurner drops charges for pro services
RSS feed management service FeedBurner is abolishing charges for two of its premium features, now that it is owned by Google.TotalStats and MyBrand, which give users extended data and on-site feed URLs, were previously available under FeedBurner's PRO package at a cost of between $3 and $14.
CNN.com to revamp news site
CNN is planning to relaunch its main news site in July with a major redesign and a number of Web 2.0 features, extending the site's choice of video and user-generated content.
Technorati gets a facelift
Technorati has announced a major revamp of its site, shifting its focus from blog searches to video content, photos, podcasts and music.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
