Happy staff = happy customers. Right?
It has long been believed that to deliver high levels of customer satisfaction, a company needs to have satisfied staff.
But is this true?
Technorati sheds light on the business of blogging
I've discussed the economics of blogging before, and Technorati's State of the Blogosphere 2008 report has provided some interesting data to add to the discussion.
According to Technorati's survey, the mean avenue revenue for bloggers who are monetizing their blogs is more than $6,000.
The Web Week in Review
For some reason, the news that interested me the most dealt primarily with two words: music and Google.
Web 2.0 tries to hide from reality
ReadWriteWeb's Sarah Perez believes that "today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current."
In her post entitled "Businesses Can't Hide From 2.0: A Look At 2.0's Impact Across Industries," she states:
The Web Week in Review
While the launch of Google's Chrome web browser took up many of the headlines this week in the world of technology (and I had to include one story on the launch here), there was other interesting news.
Ad network use booming as inventories grow
The US' Interactive Advertising Bureau (IAB) and Bain & Company recently released an interesting study showing that "the use of 'ad networks' surged from 5% of total ad impressions sold in 2006 to 30% in 2007."
Proctor & Gamble makes big cuts to ad spend
Proctor & Gamble (P&G) is probably the number one client any ad-based business hopes to acquire. After all, P&G is the largest advertiser in the world.
So when P&G cuts its ad spending by a double-digit amount, ad-based businesses take notice.
How do you manage your internet channel?
Our recently released Managing Digital Channels report has been very well received by the internet strategists who are responsible for figuring out how to best run their online operations.
Published two weeks ago, and compiled by Dr Dave Chaffey, it is an update to a report called ‘Managing an E-commerce Team’, a study we first conducted in 2005. Things have moved on since then, some for better, others for worse...
For consumers and advertisers, content is still king
Recently, Viacom's CEO Philippe Dauman declared that content is still king. Some, myself included, never believed it had been dethroned.
Companies learn online communities are often a waste, Deloitte doesn't
Miraculously, I was right - detergent is detergent and consumers aren't interested in forming a community around the stains their detergent removes.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
